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Barclays M-commerce Pingit

Barclays revamps mobile payment service

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By Jessica Davies, News Editor

September 16, 2013 | 2 min read

Barclays has revamped its mobile payment service Pingit introducing mobile-checkout ‘buy-it’ features, designed to simplify the mobile commerce experience for consumers.

The move means businesses can now offer their customers two alternative payment systems, designed to provide a fast, easy and secure way to pay for online goods and services.

The Pingit app, which launched this February, can now be used for mobile checkout if a business has integrated the ‘Pay Now with Pingit’ button into its payment options. It has been designed to ensure customers need only make a payment with few clicks, avoiding having to enter long or large amounts of personal details.

Barclays’ head of UK corporate payments, Mike Walters, said the new version of the app is an “easy, low-risk” way for new players to enter the mobile commerce market.

“For mobile enabled businesses, this is a great way to increase sales conversion by reducing payment input errors and increased consumer assurance at checkout,” he said.

Meanwhile the ‘buy it’ feature lets people buy products direct from an advert and other marketing assets by scanning a QR code. The app will display the product information including price, merchant information, delivery information and stock levels.

By confirming these details, a Pingit user can initiate an instant purchase, which can then be delivered to a chosen address. Once ordered a customer will receive a SMS or email as confirmation.

Barclays M-commerce Pingit

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Barclays bank plc

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