15 September 2013 - 11:13am | posted by | 2 comments

Red Bull's Titanic advert prompts complaints to the ASA

Red Bull’s latest advertising campaign, implying that those killed on the ill-fated maiden voyage of the Titanic could have survived had it carried the energy drink, has prompted complaints to the Advertising Standards Authority (ASA).

The animated advert, originally released in Germany at the beginning of this year, has been adapted for a UK audience and prompted around 50 complaints to the ASA for implying that those who died might have survived, citing its claim that Red Bull ’gives you wings’.

The advert features the Captain of the ship ordering a dock yard worker to stop loading a create of Red Bull and replace it with champagne.

On hearing the slogan, the Captain asks “Why on earth would you need wings on a ships?” before the name of the ship is revealed behind the Red Bull crate as he walks away laughing.

The ASA has confirmed that it has received complaints on the campaign for making a joke about the tragedy that cost around 1,500 people their lives, although no investigation has yet begun.

Don't miss out... Get your Advertising news by email

Comments

15 Sep 2013 - 12:41
jasonstone's picture

Too soon?

4
1
16 Sep 2013 - 01:28
mikebuk's picture

A Red Bull, a Red Bull, my Kingdom for a Red Bull. As we know if only Richard III had found one he'd have survived Bosworth Field.

1
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...