ITV regional children's mascot Oscar Puffin to migrate online from TV
Oscar Puffin, the ITV regional children's mascot who has been on screen in the Channel Islands since 1963, is set to make his last appearance on TV tomorrow, Sunday 15 August.The puffin, the last remaining mascot, is set to move online in a move which Karen Rankine, managing director of ITV Channel Television, described as a ‘natural progression’.She said: "Oscar continues to be a much loved character in our newsroom and he will remain our station mascot at the heart of our service."His move online is a natural progression as children's media consumption has changed and more and more youngsters are using computers and tablets to access content."In a series of tweets, Oscar Puffin described the move as a ‘new beginning’.
NEWS! I'm moving online! But don't forget to tune into the last Puffin's Pla(i)ce this Sunday on Channel TV. http://t.co/6slcWC4pLG
— Oscar Puffin (@OscarPuffin) September 13, 2013Thanks to everyone for ALL your comments about me going online.Very humbling to an old bird. This is not the end, but a new beginning... :>)
— Oscar Puffin (@OscarPuffin) September 13, 2013I know some of you still have doubts. But I'll be representing the Channel Islands to a potential audience of 6 billion people! ;>) #online
— Oscar Puffin (@OscarPuffin) September 13, 2013