Ad of the Day: Burger King - Genie

A completely off-the-wall Norwegian ad for the fast food chain gets a big thumbs-up from us. A young man strolling along a beach as he unwraps his burger is startled when a genie suddenly appears before him. But it's no genial genie - this one wants to know what the young man is prepared to give up in order to keep his tasty meal.

A couple of years ago, a film was released called Perfect Sense, although it didn't make much noise at the box office. An unsung gem, it starred Ewan McGregor and was about a mysterious pandemic which, over time, made everyone lose their senses one by one. We wonder if this may have been inspired by it?

Agency: Try/Apt (Oslo)

Creative: Stian Johansen / Janne Brenda Lyso

Production Co: Standart

Director: Stylewar

Producer: Pal Asberg

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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