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Topshop Appointments CMO

Topshop’s new CMO, Sheena Sauvaire, set to take the brand into new global territories

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By Jennifer Faull, Deputy Editor

September 13, 2013 | 1 min read

Topshop boss, Sir Philip Green has praised Sheena Sauvaire, the newly appointed CMO of Topshop, for the work she has done with the brand over the past six years.

Sauvaire previously served as global marketing manager for the high street label and recently replaced Justin Cooke who left the role of CMO to establish his own agency, Innovate7.

“We are delighted to appoint Sheena to this role. She has extensive knowledge of this brand both in the UK and internationally and has been instrumental in all campaigns over the last six years. We are looking forward to building the brand further by launching in new global territories and developing many exciting brand initiatives, the first being our Topshop Unique SS14 show at LFW,” said Green.

Within her new position Sauvaire joins the Topshop board alongside managing director Mary Homer and creative director Kate Phelan.

Read The Drum's interview with Justin Cooke as he launches Innovate7.

Topshop Appointments CMO

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