This issue of The Drum includes a look at McLaren's branded content strategy and explores how mobile is fuelling the shopping revolution.
A winning formula
As McLaren gears up for the release of its film Rush, Jessica Davies catches up with the brand and special effects company Framestore to discuss its computer-animated series Tooned and its journey into the world of branded content.
A colourful future for Nokia?
Following Microsoft's buyout of Nokia's mobile business, The Brand Union's Veb Anand looks at the future for the Finnish brand.
OgilvyOne's Annette King is the latest in The Drum's series profiling influential women in digital.
The Drum’s retail focus includes the ‘best shops in the world’ according to Saatchi & Saatchi X’s Georgia Barretta-Whiteley, and a look at how mobile is fuelling the shopping revolution.
This issue also includes:
- Analysis of some of the industry's hottest topics, including a look at the future of the smartwatch
- A round-up of some of the best creative work
- A look at what industry leaders would change about advertising – if they had the chance
The Drum Digital Census supplement
This issue of The Drum is accompanied by The Drum Digital Census supplement, a comprehensive review of the digital marketing landscape in the UK.