13 September 2013 - 9:24am | posted by | 0 comments

See what's in the latest issue of The Drum – 13 September

This issue of The Drum includes a look at McLaren's branded content strategy and explores how mobile is fuelling the shopping revolution.

Creative Review: 

A winning formula

<strong>A winning formula</strong>

As McLaren gears up for the release of its film Rush, Jessica Davies catches up with the brand and special effects company Framestore to discuss its computer-animated series Tooned and its journey into the world of branded content.

A colourful future for Nokia?

<strong>A colourful future for Nokia?</strong>

Following Microsoft's buyout of Nokia's mobile business, The Brand Union's Veb Anand looks at the future for the Finnish brand.

Girl Guides

<strong>Girl Guides</strong>

OgilvyOne's Annette King is the latest in The Drum's series profiling influential women in digital.

Retail

<strong>Retail</strong>

The Drum’s retail focus includes the ‘best shops in the world’ according to Saatchi & Saatchi X’s Georgia Barretta-Whiteley, and a look at how mobile is fuelling the shopping revolution.

This issue also includes:

<strong>This issue also includes:</strong>
  • Analysis of some of the industry's hottest topics, including a look at the future of the smartwatch
  • A round-up of some of the best creative work
  • A look at what industry leaders would change about advertising – if they had the chance

The Drum Digital Census supplement

<strong>The Drum Digital Census supplement</strong>

This issue of The Drum is accompanied by The Drum Digital Census supplement, a comprehensive review of the digital marketing landscape in the UK.

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