Nettlebox launches real-time 3D hologram device

Russian tech firm Nettlebox has set tongues wagging with the debut of a holographic real-time 3d display that the firm believes could transform the gaming, exhibition and architecture sectors.

Consisting of a 3d plasma display surrounded by four fisheye lens infrared cameras the set up can track the movement of someone wearing a pair of 3d specs to present a stable visual environment which is sustained even with movement.

Set into a tabletop the gadget creates a sunken world rather than one bursting out into the living room but is nevertheless capable of sustaining the illusion even in ‘noisy’ environments.

Nettlebox co-founder Andrei Desyatov, said: “With this technology users can see a 3D screen from all viewpoints, from all angles, and see a 3D object in front of him. The brain believes that it’s a real object because the illusion is very strong. We are tracking the user’s position very fast.”

At a hefty $28,000 a pop however the gizmo isn’t likely to be gracing too many homes anytime soon but is expected to find a market at trade shows and exhibitions.

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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