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ITV Morrisons

Morrisons to sponsor ITV's Christmas charity fundraiser Text Santa

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By John McCarthy, Opinion Editor

September 12, 2013 | 2 min read

ITV Commercial has announced that supermarket Morrisons will sponsor ITV’s annual Christmas charity fundraising programme Text Santa.

Text Santa will have many special guests

The show, which airs on Friday 20 December, will feature special guests and musicians for an evening of entertainment for six chosen charities.

The deal, negotiated by ITV Commercial and MEC Access for Morrisons, includes broadcast, online and mobile sponsorship.

Nick Collard, Morrisons corporate marketing and operations director, said: “Text Santa is fantastic appeal which helps those most in need in communities around many of our stores.

“Our 130,000 colleagues in 500 stores and sites will be working hard this Christmas to raise as much money as we can for these great charities.”

Morrisons, the fourth largest supermarket in the UK, will also be an appeal partner for Text Santa and will help support the campaign with fundraising in stores across the country.

Simon Daglish, group commercial sales director at ITV, said: “We are very proud of our charity initiative, Text Santa, and are delighted to welcome Morrisons as the sponsor of the annual fundraising programme.

“We have a long-running successful relationship with the retailer, who have also sponsored our high profile series Britain’s Got Talent and Saturday Night Takeaway with Ant and Dec earlier this year, and look forward to working with the brand to activate another multiplatform sponsorship.”

Morrisons will sell limited edition Text Santa merchandise in stores later this year.

ITV Morrisons

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