The Drum Digital Census: DigitasLBi, Lean Mean Fighting Machine, The App Business & Greenlight top Elite Polls
The winners of The Drum Digital Census have been announced, with DigitasLBi, Lean Mean Fighting Machine, The App Business and Greenlight taking the overall top spots in the Elite league tables. The Census covered three key research areas: financial performance, client satisfaction and the respect of peers. Only those agencies that achieved rankings in all three appeared in the Digital Census Elite tables. This year, agencies participating in the Census were wide ranging, with agencies employing between two and 1000 digital staff, and billings that ranged from under £100,00 to £132m. The agency landscape was analysed in three groups – 1-50 digital staff, 51-100 digital staff and 100+ digital staff. For the agencies with a digital staff number of over 100, AKQA triumphed in the Peer Poll, where it was identified as the most admired agency amongst other agencies. In the 51-100 and 1-50 digital staff categories, TH_NK and Cube3 gained the most respect from their peers and rivals. Meanwhile, the Client Polls, compiled using data from the Recommended Agency Register of client feedback from over the last 12 months, saw Volume lead the 100+ Agency poll, with Multiply in the 51-100 Agency category and Ink Digital in the Small Agency section. The Financial Polls, compiled using digital fee income, fee growth and staff numbers showed that in the 100+ staff group DigitasLBi were strongest across the criteria used with The Bio Agency and Cognifide taing top spot across the medium and smaller groups respectively. The Census also touched upon digital media buying, with the league table here based solely on reported fee income. MediaCom UK topped the league table with Essence and Neo@Ogilvy taking second and third place respectively. The winners were announced this morning (Thursday 12 September) at an event held at Lewis Silkin's offices in London. Polls can be viewed on The Drum's Digital Census website and copies of the full analysis of the census are available to buy. The Drum Digital Census was sponsored by Digital Gurus and Green Square.