Aberdeen-based digital agency Deer Digital has been saved from the brink by HR, training and recruitment consultancy The Urquhart Partnership (UP).
Also based in Aberdeen, the firm announced the acquisition on Thursday afternoon. Earlier this month, Deer announced plans to close after running into cash flow problems.
With the UP takeover, Deer will stay open but with a reduced staff of five, down from 13.
UP managing director Campbell Urquhart said: “After hearing the very disappointing news of their proposed office closure, we immediately saw an opportunity to help them turn the situation around through some restructuring of the business, leading to the re-employment of a core team and through combining both organisations’ skills, expertise and capabilities.
“As a progressive HR, training and recruitment consultancy that has a strong commitment to using web-based technology and social media, we are delighted with the acquisition.”
Alice Deer, director at Deer Digital, said she was “delighted” with the development, adding: “UP are the perfect match for Deer Digital from both a cultural and business perspective. The company is back and we know it will be better than ever with fresh input from UP.”
Deer was founded in 2010 and will retain its branding.