11 September 2013 - 1:01pm | posted by | 1 comment

Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 27 September issue of The Drum

The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.

Every week The Drum, in association with Synergist, publishes a selection of new creative work.

Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (27 September). Submit your vote before Wednesday 18 September to guarantee your favourite makes it into the printed magazine.

To submit work for future publication contact jen.faull@thedrum.com.

Creative Review: 

Lick Yogurt: So, we're closing the shop...

Lick Yogurt: So, we're closing the shop...

Brand: Lick Yogurt
Title: So, we’re closing the shop...
Headline and copy text: Lick founders announce the closure of the UK’s first ever fro-yo shop by writing a massive message to their customers on the window.

Agency website: www.lickyogurt.com
Creative Director: Lick
Art Director: Lick
Illustrator: Lick (using a font by Billy Mather)
Copy writer: Ky & Owain (Lick)
Photographer: Oleg Pulemjotov
Additional credits: Photo editing – twostudio.co.uk
Published: September 2013
Short rational: The wholesale side of our business has become too time consuming, so we don’t have time to run the shop any more, and don’t want to put anyone else in charge in case they do a less good job. We needed to announce the closure in a positive light, and we wanted the message to spread organically, and also virally. We put this message up, put a photo of it on Facebook – then the rest took care of itself. We were in the papers within 1 day, the photo was shared almost 500 times. Twitter went nuts. Our customers are awesome.

Chapter: Rollasole 'Let The Good Times Roll' campaign

Chapter: Rollasole 'Let The Good Times Roll' campaign

Brand: Rollasole
Title: Let the good times roll
Headline and copy text: Let the good times roll. Rollable flats that fit in your bag.

Agency: Chapter
Agency website: chapteragency.com
Creative Director: Martin Heffernan & Ian Boulter
Art Director: Paul Ray
Illustrator: Ruth Craddock
Copy writer: Rich Newell
Photographer: Simon Winnall
Additional credits: Designer: Lyndsey Turner
Published: September 2013
Short rational: Rollasole's revolutionary roll-up design means you can neatly carry an emergency pair of flats with you wherever you go. Pop them in your handbag, glove compartment or even keep a sneaky little pair in your draw at work so you’re ready to roll when your killer heels become a pain.

Breeze Creative: Craig Mackinlay rebrand for The Irishman Whisky

Breeze Creative: Craig Mackinlay rebrand for The Irishman Whisky

Brand: The Irishman Whiskey
Title: Rebrand

Agency: Breeze Creative Design Consultants, Glasgow, Scotland.
Agency website: www.breeze-creative.com
Creative Director: Craig Mackinlay
Illustrator: Royston Knipe
Published: June 2013
Short rational: Following extensive in-depth reviews and focus groups by The Futures Company in New York, Hamburg and Seoul, a new brand identity for The Irishman Whisky was created. The objective was to hone in and really refine the brand’s essence and establish what makes the brand special to consumers globally. The message of ‘making it personal’ became central to the brand positioning and the new packaging features a portrait of Bernard Walsh ‘The Irishman’ on the label to reflect the quality of the brand and show confidence in the brand’s future. The new branding was launched at the world’s largest drinks show, Vinexpo, in June.

999: National Trust 'Get Britain Walking' campaign

999: National Trust 'Get Britain Walking' campaign

Brand: National Trust
Title: 999 Gets Britain Walking

Agency: 999 Design, London, UK
Agency website: www.999design.com
Creative Director: Lisa Grace
Art Director: Lisa Grace
Illustrator: Lisa Grace / Neil Hawkes
Photographer: Sourced from National Trust image library
Additional credits: 'Aileen Geraghty/ Account Manager . John Speight / Creative Director. Neil Hawkes / Designer
Published: September 2013
Short rational: The campaign and brand identity was initially launched by 999 in September 2012. 999’s approach was to create an identity based on the idea of ‘going your own way’, encouraging exploration and the sharing of memories and experiences. The campaign encouraged audiences to join in by sharing their walking photos on Twitter, Instagram and Facebook at #GBwalk.

Hunt Hanson: Farrow and Ball campaign

Hunt Hanson: Farrow and Ball campaign

Brand: Farrow & Ball
Title: Farrow & Ball Stories
Headline and copy text: n/a

Agency: Hunt Hanson, London, UK
Agency website: http://hunthanson.com
Creative Director: Nick Hanson
Art Director: Richard Hunt
Copy writer: Ben Branson
Photographer: James Merrell
Published: September 2013
Short rational: a range of striking scenes, framed with bold, colour borders allowing viewers to focus on an inspirational picture of meticulous luxury and style.

BBDO New York: Guinness 'Made of More' campaign

Brand:Guinness
Title: Wheelchair Basketball
Headline and copy text: Guinness – Made of More.

Agency: BBDO New York
Agency Website: http://www.bbdo.com/
Chief Creative Director:David Lubars
Executive Creative Director:Will Boudreau
Senior Creative Director/Art Director: Dan Lucey
Senior Creative Director/Copywriter: Chris Beresford-Hill
Director of Integrated Production: David Rolfe
Executive Producer: Kevin Wilson
Senior Creative Director/Copywriter: Tom Kraemer
Senior Content Producer: Tricia Lentini
Published: September 2013

RKCR/Y&R: Traid Vintage Clothing print campaign

RKCR/Y&R: Traid Vintage Clothing print campaign

Brand: Traid Vintage Clothing
Title: Classic Vintage

Advertising Agency: RKCR/Y&R, UK
Agency website: http://www.rkcryr.com/
Creative Director: Mark Roalfe
Copywriters / Art Directors: Algy Sharman, Al Brown
Photographer: Leo Caillard
Art Buyer: Lisa Dickinson
Typographer: Lee Aldridge
Print production: Scott Ketcher
Published; September 2013
Short Rationale: Traid is a charity working to keep clothes from being thrown away. They turn clothes waste into into funds and resources to reduce the environmental and social impact of our clothes.

Radley Yeldar: The GREAT Britain campaign

Radley Yeldar: The GREAT Britain campaign

Brand: The GREAT Britain Campaign
Headline and copy text (in English): Film is GREAT Britain With award-winning talent bringing stories to life all around the globe, choose the UK for world-class creativity both on and off screen.

Agency: Radley Yeldar, London, UK
Agency website: http://ry.com
Creative Director: Ian Lanksbury
Art Director: Tim Cole
Copywriter: Alex Genn
Photographer: Ian Derry
Additional credits: Lavinia Phipson, Richard Yadgar, Mark Baxter, Dan Jones
Published: August, 2013
Short Rationale: The ‘Film is GREAT’ campaign which aims to communicate film talent and production facilities in the UK, features 15 UK writers, actors, directors and producers including double BAFTA winner Olivia Colman, Les Misérables actor Eddie Redmayne and the multi Oscar-nominated John Hurt.

Innocean: Hyundai 'Falling' advert

Brand: Hyundai
Title: Falling

Agency: Innocean
Agency website: http://innocean.com/en/
Creative Director: Jamie Colonna
Creative: Dominic Sweeney / John Crozier
TV Producer: Katy Cappi / Lisa Nicholls
Production Co: Gorgeous Enterprises
Director: Frank Budgen
Producer: Alicia Richards
Production Manager: Nicola Dempsey
Post Production: The Mill
Editing House: The Quarry
Editor: Scot Crane

SomeOne: Milk brand identity

SomeOne: Milk brand identity

Brand:Milk
Title: Milk brand identity
Headline and copy text: Milk is the name for London’s newest visual effects house specialising in creating the on-screen magic for TV and Film.

Agency: SomeOne, London, UK
Agency website: www.SomeOneInLondon.com
Executive Creative: Director SImon Manchipp
Creative Director: Laura Hussey
Illustrator: Tristan Dunbar
Copy writer: Tristan Dunbar
Designer: Anna Serocold
Published: September 2013
Short rational (optional): the new visual language created for Milk was one of a series of complex, squiggly (if that is a word) tubes... not only do these reference the pipes used to pump milk around the dairy, but are a metaphorical nod to the intelligent systems in place at the organisation to ensure projects flow smoothly through the system.

Nike redesign of its UK headquarters

Nike redesign of its UK headquarters

Brand: Nike
Title: Redesign of UK headquarters

Agency: Rosie Lee, London
Agency Website: http://www.rosielees.co.uk/
Illustrators: Chris Martin and Rob Flowers
Rationale: The new look, spanning all three floors of the office, makes use of distinctive, themed zones that bring to life Nike’s rich brand and product heritage. The zones, including Mercurial, Air Jordan and Air Max 180, sport their own representative colour schemes, imagery and inspirational copy, whilst the reception area features the iconic landmarks and symbols of London. To execute the design Rosie Lee brought in and art directed a team of London’s leading illustrators, artists and interior decorators. For the finishing touches they used campaign props from the Nike archive and introduced reclaimed wood for a softer feel in social areas.

Bessermachen: A New Identity for Karamelleriet

Bessermachen: A New Identity for Karamelleriet

Brand: Karamelleriet
Title: Karamelleriet packaging and identity

Agency: Bessermachen, Copenhagen, Denmark
Agency website: http://www.bessermachen.com
Creative Director: Kristin Brandt
Art Director: Jonathan Faust
Illustrator: Jonathan Faust
Published: September 2013

TBWA\Chiat\Day: Gatorade 'The Benefit Project' print campaign

TBWA\Chiat\Day: Gatorade 'The Benefit Project' print campaign

Brand: Gatorade
Title: The Benefit Project

Agency: TBWA\Chiat\Day, United States
Agency website: http://tbwachiatday.com/
Chief Creative Officer: John Norman
Global Group Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Creative Director: Renato Fernandez
Creative Director: Guto Araki
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Artist: Adhemas Batista
Senior Art Producer: Anna Willman
Short Rationale: Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes such as Usain Bolt, Cam Newton and Derek Jeter. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside.

JWT London: Care for The Wild 'Tooth Fairy'

Brand/client: Philip Mansbridge, CEO, Care for the Wild International
Title: Care for the Wild Tooth Fairy
Brief: Fundraising for the fight against elephant poaching and the global illegal ivory trade

Agency: JWT London
Agency website: http://jwt.co.uk/
Creative Director: David Masterman
Creative team: Laurie Howell, Toby Treyer-Evans
Planner (creative agency): Hilde Oord
TV Producer: Panos Louca
Art Buyer: Kate Congreve
Production Company: The Sweet Shop
Short Rationale: The Tooth Fairy campaign looks to persuade children to donate their money from the tooth fairy to Care for the Wild. As well as an animated video, the campaign features a dedicated microsite that creates personalised thank you letters from the Tooth Fairy for children who donate their tooth money and experiential activity in the form of tiny tooth bags magically appearing in selected independent retailers and cinemas across the country.

Wirz/BBDO Worldwide: Tibits Vegetarian Restaurant

Wirz/BBDO Worldwide: Tibits Vegetarian Restaurant

Brand: Tibits Vegetarian Restaurant
Title: Natural Energy for....

Agency: Wirz Werbung AG, partner BBDO Worldwide, Switzerland
Agency website: http://www.wirz.ch/ http://www.bbdo.com/
Creative Director: Andreas Portmann
Art Director: Barbara Hartmann
Copywriter: Marietta Mügge
Photographers: Derek Stierli, Felix Schaub
Art Buying: Fabienne Huwyler
Food Styling: Carla Kiefer
Published: August 2013
Short Rationale: Print campaign for Tibits Vegetarian Restaurant, located in Bern, Zurich, Basel and London, used the natural acid found fruits and vegetables to power the LED lights in the city made of food.

Maynard Malone: Chupa Chups 'Sweet or Sharp' digital campaign

Maynard Malone: Chupa Chups 'Sweet or Sharp' digital campaign

Brand: Chupa Chups
Title(s): Sweet or Sharp, Chupa Chups
Brief: Social and point of sale campaign for Chupa Chups

Agency: Maynard Malone, London, UK
Agency website: http://www.maynardmalone.com
Creative Director: Gregory Holman
Art Director: Kate Greenstock
Copywriter: Rachel Wood
Published: May, 2013
Short rationale (optional): Chupa Chups launched their new range of lollipops: Kolormania. With a combination of two strong flavours, strawberry and lemon, in one lollipop, Maynard Malone launched a digital campaign, ‘Sweet or Sharp’. A major part of the campaign involved point of sale activation encouraging consumers to scan a QR code, directing the user to the online campaign platform, where fans Like the Facebook page before finding out whether they are deemed to be ‘Sweet’ or ‘Sharp’. If the user is ‘Sweet’, a prize is revealed, however if they’re ‘Sharp’, the user is given a challenge or dare to complete.

Pearlfisher: Packaging design for The Gild Scottish Whisky

Pearlfisher: Packaging design for The Gild Scottish Whisky

Brand: The Gild
Title: The Gild
Headline and copy text: Pearlfisher London creates new whisky brand – The Gild – for Lucky Spirits.

Agency: Pearlfisher, London
Agency website: www.pearlfisher.com
Creative Director: Sarah Cattle
Designer: Thomas Akerfelt
Senior Strategist: Rory Fegan
Senior Account Manager: Joanna Pierce
Published: September 2013
Short rationa;: Pearlfisher London has been working with Lucky Spirits Ltd. to create a new standout whisky brand – The Gild – for the Russian market and beyond. The brand creation included strategy, brand identity, naming, brand language and tone of voice, structure and graphics.

Sid Lee: Absolut's global 'Transform Tomorrow' campaign

Sid Lee: Absolut's global 'Transform Tomorrow' campaign

Brand: Absolut
Title: Transform Tomorrow

Agency: Sid Lee, Amsterdam
Agency website: http://sidlee.com/
Global Brand Director, Absolut: Mathias Westphal
Creative Director, Sid Lee: Jasmine Loignon
Senior Copywriter, Sid Lee: Gillian Glendinning
Senior Art Director, Sid Lee: Roger Leabody
Global Marketing Director Creative, Absolut: Nodjame Fouad
Global Marketing Director, Absolut: Franz Drack
Global Communication Director, Absolut: Sebastian Billing
Print Photography by: Norma Jean Roy
TVCs Directed by: Bob Harlow
Branded Content Films Directed by: Ryan Hope
Short Rationale: ‘Transform Today’ is a collaborattion with four cutting-edge artists: Woodkid, a French multi-talent who transforms from illustrator to designer to director to musician; Aaron Koblin, an American digital media artist known for his visualsations of digital data; Yiqing Yin, an emerging fashion designer challenging the traditional world of haute couture; and Rafael Grampá, a Brazilian graphic novel artist. It is a call to arms— a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future.

Bray Leino: Hedrin 'Protect and Go' campaign

Brand: Hedrin,
Title: Protect and Go

Agency: Bray Leino, UK
Agency website: http://www.brayleino.co.uk/
Executive Creative Director: Jon Elsom
Creative Director: Stuart Anderson
Art Director: Guy Bingham
Copywriter: Alex Benyon
Additional credits: Nicole Sloane (Producer

Story UK: The Scotch Malt Whisky Society Pearl Dram and Whisky Bar

Story UK: The Scotch Malt Whisky Society Pearl Dram and Whisky Bar

Brand: The Scotch Malt Whisky Society
Pearl Dram Whisky and Oyster Bar

Agency: Story UK
Agency website – www.storyuk.com
Creative Director – Dave Mullen and Guy Vickerstaff
Art Director – Sheryl Newsome
Copy writer – Phoebe Charker and Olivia Donaldson
Additional credits: Steely Fox (brand communications, pop-up development, events and pr)
Published: September 2013
Short rational : To celebrate its 30th (pearl) anniversary, The Scotch Malt Whisky Society – usually strictly members only – took the rare step of inviting a curious new audience to sample its single cask malts. The Pearl Dram Whisky and Oyster Bar popped up in Covent Garden for 4 days only (5 – 8 September) offering an adventurous menu of Society whiskies paired with native and rock oysters provided by The Mothershuckers. Steely Fox sourced and dressed the premises. Story, the lead creative agency, developed the bar’s name, pearl theme and creative assets. The shop was painted, walls decorated, invitations sent, t-shirts printed, bottles tagged, bar opened, whisky poured, oysters shucked and senses delighted all round.

Epiphany Search: HRS UK Vintage Train Posters

Epiphany Search: HRS UK Vintage Train Posters

Brand: HRS UK
Title(s): Vintage Train Posters
Headline and copy text: With the 150th anniversary of the London Underground and the 75th anniversary of the Mallard locomotive, HRS has recently created a series of vintage railway posters to commemorate these significant anniversaries.

Agency: Epiphany Search, Leeds UK
Webiste: http://blog.hrs.com/uk/vintage-train-posters-celebrate-landmark-annivers...
Copywriter: Clayton Davis
Illustrator: Joshua Needs, Josh Clough, Bryan James
Published: September 2013

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Comments

18 Sep 2013 - 15:29
Jennifer Faull's picture

Voting has now closed on this edition of The Works. Thanks for all the votes cast, a lot of very popular entries!

You'll be able to see the work which made it into The Drum's 27 September issue by purchasing a copy from our store next week (http://www.thedrum.com/store/)

Until then, check out the latest collection of work in The Drum's Creative Round-Up, in association with Synergist. It can be found here:

http://www.thedrum.com/news/2013/09/18/vote-best-piece-work-our-creative...

All future submissions can be sent to jen.faull@thedrum.com

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