The Drum, in association with Synergist, brings you a round-up of some of the latest interesting creative work.
Every week The Drum, in association with Synergist, publishes a selection of new creative work. Now you can vote for the work you like best with the winners to feature in the next issue of The Drum (27 September). Submit your vote before Wednesday 18 September to guarantee your favourite makes it into the printed magazine. To submit work for future publication contact firstname.lastname@example.org.
Lick Yogurt: So, we're closing the shop...
Brand: Lick Yogurt Title: So, we’re closing the shop...Headline and copy text: Lick founders announce the closure of the UK’s first ever fro-yo shop by writing a massive message to their customers on the window. Agency website: www.lickyogurt.comCreative Director: LickArt Director: LickIllustrator: Lick (using a font by Billy Mather)Copy writer: Ky & Owain (Lick)Photographer: Oleg PulemjotovAdditional credits: Photo editing – twostudio.co.uk Published: September 2013Short rational: The wholesale side of our business has become too time consuming, so we don’t have time to run the shop any more, and don’t want to put anyone else in charge in case they do a less good job. We needed to announce the closure in a positive light, and we wanted the message to spread organically, and also virally. We put this message up, put a photo of it on Facebook – then the rest took care of itself. We were in the papers within 1 day, the photo was shared almost 500 times. Twitter went nuts. Our customers are awesome.
Chapter: Rollasole 'Let The Good Times Roll' campaign
Brand: RollasoleTitle: Let the good times rollHeadline and copy text: Let the good times roll. Rollable flats that fit in your bag.Agency: ChapterAgency website: chapteragency.comCreative Director: Martin Heffernan & Ian BoulterArt Director: Paul Ray Illustrator: Ruth CraddockCopy writer: Rich NewellPhotographer: Simon WinnallAdditional credits: Designer: Lyndsey TurnerPublished: September 2013Short rational: Rollasole's revolutionary roll-up design means you can neatly carry an emergency pair of flats with you wherever you go. Pop them in your handbag, glove compartment or even keep a sneaky little pair in your draw at work so you’re ready to roll when your killer heels become a pain.
Breeze Creative: Craig Mackinlay rebrand for The Irishman Whisky
Brand: The Irishman WhiskeyTitle: RebrandAgency: Breeze Creative Design Consultants, Glasgow, Scotland.Agency website: www.breeze-creative.comCreative Director: Craig MackinlayIllustrator: Royston KnipePublished: June 2013Short rational: Following extensive in-depth reviews and focus groups by The Futures Company in New York, Hamburg and Seoul, a new brand identity for The Irishman Whisky was created. The objective was to hone in and really refine the brand’s essence and establish what makes the brand special to consumers globally. The message of ‘making it personal’ became central to the brand positioning and the new packaging features a portrait of Bernard Walsh ‘The Irishman’ on the label to reflect the quality of the brand and show confidence in the brand’s future. The new branding was launched at the world’s largest drinks show, Vinexpo, in June.
999: National Trust 'Get Britain Walking' campaign
Brand: National TrustTitle: 999 Gets Britain Walking Agency: 999 Design, London, UKAgency website: www.999design.comCreative Director: Lisa GraceArt Director: Lisa Grace Illustrator: Lisa Grace / Neil HawkesPhotographer: Sourced from National Trust image libraryAdditional credits: 'Aileen Geraghty/ Account Manager . John Speight / Creative Director. Neil Hawkes / Designer Published: September 2013Short rational: The campaign and brand identity was initially launched by 999 in September 2012. 999’s approach was to create an identity based on the idea of ‘going your own way’, encouraging exploration and the sharing of memories and experiences. The campaign encouraged audiences to join in by sharing their walking photos on Twitter, Instagram and Facebook at #GBwalk.
Hunt Hanson: Farrow and Ball campaign
Brand: Farrow & BallTitle: Farrow & Ball Stories Headline and copy text: n/a Agency: Hunt Hanson, London, UKAgency website: http://hunthanson.comCreative Director: Nick HansonArt Director: Richard HuntCopy writer: Ben BransonPhotographer: James MerrellPublished: September 2013Short rational: a range of striking scenes, framed with bold, colour borders allowing viewers to focus on an inspirational picture of meticulous luxury and style.
BBDO New York: Guinness 'Made of More' campaign
Brand:GuinnessTitle: Wheelchair Basketball Headline and copy text: Guinness – Made of More.Agency: BBDO New YorkAgency Website: http://www.bbdo.com/Chief Creative Director:David LubarsExecutive Creative Director:Will BoudreauSenior Creative Director/Art Director: Dan LuceySenior Creative Director/Copywriter: Chris Beresford-HillDirector of Integrated Production: David RolfeExecutive Producer: Kevin WilsonSenior Creative Director/Copywriter: Tom KraemerSenior Content Producer: Tricia LentiniPublished: September 2013
RKCR/Y&R: Traid Vintage Clothing print campaign
Brand: Traid Vintage Clothing Title: Classic Vintage Advertising Agency: RKCR/Y&R, UKAgency website: http://www.rkcryr.com/Creative Director: Mark RoalfeCopywriters / Art Directors: Algy Sharman, Al BrownPhotographer: Leo CaillardArt Buyer: Lisa DickinsonTypographer: Lee AldridgePrint production: Scott KetcherPublished; September 2013Short Rationale: Traid is a charity working to keep clothes from being thrown away. They turn clothes waste into into funds and resources to reduce the environmental and social impact of our clothes.
Radley Yeldar: The GREAT Britain campaign
Brand: The GREAT Britain CampaignHeadline and copy text (in English): Film is GREAT Britain With award-winning talent bringing stories to life all around the globe, choose the UK for world-class creativity both on and off screen.Agency: Radley Yeldar, London, UKAgency website: http://ry.comCreative Director: Ian LanksburyArt Director: Tim ColeCopywriter: Alex GennPhotographer: Ian DerryAdditional credits: Lavinia Phipson, Richard Yadgar, Mark Baxter, Dan JonesPublished: August, 2013Short Rationale: The ‘Film is GREAT’ campaign which aims to communicate film talent and production facilities in the UK, features 15 UK writers, actors, directors and producers including double BAFTA winner Olivia Colman, Les Misérables actor Eddie Redmayne and the multi Oscar-nominated John Hurt.
Innocean: Hyundai 'Falling' advert
Brand: Hyundai Title: Falling Agency: InnoceanAgency website: http://innocean.com/en/Creative Director: Jamie ColonnaCreative: Dominic Sweeney / John CrozierTV Producer: Katy Cappi / Lisa NichollsProduction Co: Gorgeous EnterprisesDirector: Frank BudgenProducer: Alicia RichardsProduction Manager: Nicola DempseyPost Production: The MillEditing House: The QuarryEditor: Scot Crane
SomeOne: Milk brand identity
Brand:MilkTitle: Milk brand identity Headline and copy text: Milk is the name for London’s newest visual effects house specialising in creating the on-screen magic for TV and Film.Agency: SomeOne, London, UKAgency website: www.SomeOneInLondon.comExecutive Creative: Director SImon ManchippCreative Director: Laura HusseyIllustrator: Tristan DunbarCopy writer: Tristan DunbarDesigner: Anna SerocoldPublished: September 2013Short rational (optional): the new visual language created for Milk was one of a series of complex, squiggly (if that is a word) tubes... not only do these reference the pipes used to pump milk around the dairy, but are a metaphorical nod to the intelligent systems in place at the organisation to ensure projects flow smoothly through the system.
Nike redesign of its UK headquarters
Brand: NikeTitle: Redesign of UK headquarters Agency: Rosie Lee, LondonAgency Website: http://www.rosielees.co.uk/Illustrators: Chris Martin and Rob Flowers Rationale: The new look, spanning all three floors of the office, makes use of distinctive, themed zones that bring to life Nike’s rich brand and product heritage. The zones, including Mercurial, Air Jordan and Air Max 180, sport their own representative colour schemes, imagery and inspirational copy, whilst the reception area features the iconic landmarks and symbols of London. To execute the design Rosie Lee brought in and art directed a team of London’s leading illustrators, artists and interior decorators. For the finishing touches they used campaign props from the Nike archive and introduced reclaimed wood for a softer feel in social areas.
Bessermachen: A New Identity for Karamelleriet
Brand: Karamelleriet Title: Karamelleriet packaging and identity Agency: Bessermachen, Copenhagen, DenmarkAgency website: http://www.bessermachen.comCreative Director: Kristin BrandtArt Director: Jonathan FaustIllustrator: Jonathan FaustPublished: September 2013
TBWA\Chiat\Day: Gatorade 'The Benefit Project' print campaign
Brand: GatoradeTitle: The Benefit Project Agency: TBWA\Chiat\Day, United States Agency website: http://tbwachiatday.com/Chief Creative Officer: John NormanGlobal Group Creative Director: Brent AndersonGlobal Creative Director: Jayanta JenkinsCreative Director: Renato FernandezCreative Director: Guto Araki Art Director: Pierce Thiot Copywriter: Scott Cleveland Artist: Adhemas BatistaSenior Art Producer: Anna Willman Short Rationale: Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes such as Usain Bolt, Cam Newton and Derek Jeter. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside.
JWT London: Care for The Wild 'Tooth Fairy'
Brand/client: Philip Mansbridge, CEO, Care for the Wild InternationalTitle: Care for the Wild Tooth FairyBrief: Fundraising for the fight against elephant poaching and the global illegal ivory tradeAgency: JWT LondonAgency website: http://jwt.co.uk/Creative Director: David MastermanCreative team: Laurie Howell, Toby Treyer-EvansPlanner (creative agency): Hilde OordTV Producer: Panos LoucaArt Buyer: Kate CongreveProduction Company: The Sweet ShopShort Rationale: The Tooth Fairy campaign looks to persuade children to donate their money from the tooth fairy to Care for the Wild. As well as an animated video, the campaign features a dedicated microsite that creates personalised thank you letters from the Tooth Fairy for children who donate their tooth money and experiential activity in the form of tiny tooth bags magically appearing in selected independent retailers and cinemas across the country.
Wirz/BBDO Worldwide: Tibits Vegetarian Restaurant
Brand: Tibits Vegetarian Restaurant Title: Natural Energy for....Agency: Wirz Werbung AG, partner BBDO Worldwide, SwitzerlandAgency website: http://www.wirz.ch/ http://www.bbdo.com/Creative Director: Andreas PortmannArt Director: Barbara HartmannCopywriter: Marietta MüggePhotographers: Derek Stierli, Felix SchaubArt Buying: Fabienne HuwylerFood Styling: Carla KieferPublished: August 2013Short Rationale: Print campaign for Tibits Vegetarian Restaurant, located in Bern, Zurich, Basel and London, used the natural acid found fruits and vegetables to power the LED lights in the city made of food.
Maynard Malone: Chupa Chups 'Sweet or Sharp' digital campaign
Brand: Chupa ChupsTitle(s): Sweet or Sharp, Chupa Chups Brief: Social and point of sale campaign for Chupa ChupsAgency: Maynard Malone, London, UKAgency website: http://www.maynardmalone.comCreative Director: Gregory HolmanArt Director: Kate GreenstockCopywriter: Rachel WoodPublished: May, 2013Short rationale (optional): Chupa Chups launched their new range of lollipops: Kolormania. With a combination of two strong flavours, strawberry and lemon, in one lollipop, Maynard Malone launched a digital campaign, ‘Sweet or Sharp’. A major part of the campaign involved point of sale activation encouraging consumers to scan a QR code, directing the user to the online campaign platform, where fans Like the Facebook page before finding out whether they are deemed to be ‘Sweet’ or ‘Sharp’. If the user is ‘Sweet’, a prize is revealed, however if they’re ‘Sharp’, the user is given a challenge or dare to complete.
Pearlfisher: Packaging design for The Gild Scottish Whisky
Brand: The GildTitle: The GildHeadline and copy text: Pearlfisher London creates new whisky brand – The Gild – for Lucky Spirits.Agency: Pearlfisher, London Agency website: www.pearlfisher.comCreative Director: Sarah CattleDesigner: Thomas Akerfelt Senior Strategist: Rory FeganSenior Account Manager: Joanna Pierce Published: September 2013 Short rationa;: Pearlfisher London has been working with Lucky Spirits Ltd. to create a new standout whisky brand – The Gild – for the Russian market and beyond. The brand creation included strategy, brand identity, naming, brand language and tone of voice, structure and graphics.
Sid Lee: Absolut's global 'Transform Tomorrow' campaign
Brand: AbsolutTitle: Transform TomorrowAgency: Sid Lee, Amsterdam Agency website: http://sidlee.com/Global Brand Director, Absolut: Mathias WestphalCreative Director, Sid Lee: Jasmine LoignonSenior Copywriter, Sid Lee: Gillian GlendinningSenior Art Director, Sid Lee: Roger LeabodyGlobal Marketing Director Creative, Absolut: Nodjame FouadGlobal Marketing Director, Absolut: Franz DrackGlobal Communication Director, Absolut: Sebastian BillingPrint Photography by: Norma Jean RoyTVCs Directed by: Bob HarlowBranded Content Films Directed by: Ryan HopeShort Rationale: ‘Transform Today’ is a collaborattion with four cutting-edge artists: Woodkid, a French multi-talent who transforms from illustrator to designer to director to musician; Aaron Koblin, an American digital media artist known for his visualsations of digital data; Yiqing Yin, an emerging fashion designer challenging the traditional world of haute couture; and Rafael Grampá, a Brazilian graphic novel artist. It is a call to arms— a rallying cry for a generation of creativity to break free from the idea that anything is predetermined and to take control of their future.
Bray Leino: Hedrin 'Protect and Go' campaign
Brand: Hedrin, Title: Protect and GoAgency: Bray Leino, UKAgency website: http://www.brayleino.co.uk/Executive Creative Director: Jon ElsomCreative Director: Stuart Anderson Art Director: Guy BinghamCopywriter: Alex BenyonAdditional credits: Nicole Sloane (Producer
Story UK: The Scotch Malt Whisky Society Pearl Dram and Whisky Bar
Brand: The Scotch Malt Whisky SocietyPearl Dram Whisky and Oyster Bar Agency: Story UK Agency website – www.storyuk.comCreative Director – Dave Mullen and Guy VickerstaffArt Director – Sheryl NewsomeCopy writer – Phoebe Charker and Olivia DonaldsonAdditional credits: Steely Fox (brand communications, pop-up development, events and pr)Published: September 2013Short rational : To celebrate its 30th (pearl) anniversary, The Scotch Malt Whisky Society – usually strictly members only – took the rare step of inviting a curious new audience to sample its single cask malts. The Pearl Dram Whisky and Oyster Bar popped up in Covent Garden for 4 days only (5 – 8 September) offering an adventurous menu of Society whiskies paired with native and rock oysters provided by The Mothershuckers. Steely Fox sourced and dressed the premises. Story, the lead creative agency, developed the bar’s name, pearl theme and creative assets. The shop was painted, walls decorated, invitations sent, t-shirts printed, bottles tagged, bar opened, whisky poured, oysters shucked and senses delighted all round.
Epiphany Search: HRS UK Vintage Train Posters
Brand: HRS UK Title(s): Vintage Train Posters Headline and copy text: With the 150th anniversary of the London Underground and the 75th anniversary of the Mallard locomotive, HRS has recently created a series of vintage railway posters to commemorate these significant anniversaries.Agency: Epiphany Search, Leeds UKWebiste: http://blog.hrs.com/uk/vintage-train-posters-celebrate-landmark-anniversaries-of-rail/ Copywriter: Clayton Davis Illustrator: Joshua Needs, Josh Clough, Bryan James Published: September 2013