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383 appoint Dan Archer as marketing manager

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By John McCarthy, Opinion Editor

September 11, 2013 | 2 min read

Creative agency 383 Project has appointed Dan Archer as the new marketing manager in order to continue the expansion of the company.

383 seek to continue expansion

Archer’s role will include developing and implementing a tactical marketing strategy to drive growth benefiting both the agency and its clients.

On his appointment he said: “It’s an incredibly exciting time to be joining 383 as the business continues to flourish. I’m looking forward to helping drive even more growth through a strategic marketing plan which will position the agency as real thought leaders in the industry."

In his new role Archer will also oversee all events for the agency, including Canvas, an annual one day conference for developers, designers and marketeers set for 10 October in Birmingham. This year Canvas will explore future ideas for the web, the construct of the connected customer and how new technology can be used as an effective communication tool.

Jacob Dutton, client services director at 383 Project, said: “When appointing our new marketing manager we were looking for a dynamic marketeer who could quickly understand the needs of our business and hit the ground running – we’re thrilled to have Dan on board.

“383 is an innovative agency so it is vital that we have a marketing manager capable of delivering a fresh and exciting strategy, profiting both the agency and our clients.”

Previously Archer was marketing events manager at Bullring Birmingham, before taking up a group role at midlands based radio company Orion Media, heading up the sponsorship, promotions and interactive strategy.

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383 is a digital experience studio. We help the world's biggest companies to get fit for the future.

 

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