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Virgin Media signs deal with Netflix to bring Breaking Bad, House of Cards and more to TiVo users

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By Ishbel Macleod, PR and social media consultant

September 10, 2013 | 2 min read

Virgin Media has today announced that it has signed an exclusive deal with Netflix, which will bring Breaking Bad, House of Cards and Arrested Development onto Virgin Media TiVo.

The deal, which will include other shows such as Orange is the New Black, will be available on demand following a pilot launch this week, with around 40,000 Virgin Media TiVo households already selected to use the Netflix app.

Netflix will be rolled out to all Virgin Media TiVo customers following the successful completion of the pilot later this year.

Dana Strong, Virgin Media’s chief operating officer, said: “We’re delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes. Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily – all through their TV set-top box and at outstanding value.

“Virgin Media TiVo offers different ways to watch, either subscription or pay per view, all seamlessly integrated for simple, intuitive viewing so there’s a world of great entertainment at your fingertips and everyone can be sure of the perfect TV moment.”

Bill Holmes, global head of business development, Netflix, added: “The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”

This comes shortly after Virgin Media signed a deal allowing TiVo users to watch BT Sport for free.

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