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By Ishbel Macleod, PR and social media consultant

September 10, 2013 | 1 min read

Shredded Wheat has unveiled a new advertising campaign focussing on the legacy of the cereal brand.

Created by McCann London, the new creative is part of a multi-million pound brand re-launch, supported by TV, print, digital and PR.

Natalie Forkin, marketing controller for Shredded Wheat, said: “Shredded Wheat has a long tradition of positioning itself as the cereal that can help keep your heart healthy. This new ‘perky’ direction breathes fresh life into this promise by showing that Shredded Wheat has been a heart healthy breakfast since its inception in 1893.

“The brand has remained true to the original recipe as conceived by Henry D Perky, proud inventor of Shredded Wheat. In today’s day and age when people are going back to basics, the appeal of the heart healthy cereal is as relevant now as ever. Shredded Wheat contains just one simple ingredient – 100 per cent whole grain wheat with no added sugar, no added salt and is low in saturated fat.”

The brand’s inventor, Henry D Perky, will now be made the face of the brand.

Cereal Shredded Wheat

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McCann London

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