Ford send presenter to break news of best engine award win to Germans
Ford has launched a YouTube film to accompany its part in the Frankfurt Auto Show in which its presenter must break the news to Germans that American Ford has scooped best engine of the year award 2013.
Imagination has created the material for Ford’s presence at the show, which includes a Vignale Lounge where visitors can enjoy browsing iPad magazine-style content in a range of languages while being given massages.
The brand will showcase new technologies at the show and give visitors the opportunity to play an AppLink touchscreen game and an Experience EcoBoost air-blaster, where photos will be posted to Flickr and the UEFA Champions League trophy display.
The brand will run two Twitter feeds, one in English and one in German, as well as a ‘social listening command screen’, which will engage with visitors and display what issues are trending.
Natalie Eldridge, account director for Ford of Europe public affairs at Imagination, said: “We wanted to create a news conference fit for Ford’s new premium offer. So we moved away from the performance-focused conferences we have delivered recently, and this time we created a sophisticated, understated conference, which made the most of the Vignale curtain installation as the perfect reveal mechanism.
“Our focus was on creating subtle, yet impactful screen content and supporting sound track to allow the vehicles to speak for themselves.”
Ford’s appearance at the show will last until 22 September, featuring Ford's new S-MAX Concept and Ford Vignale.