Cancer charity Maggie's appoints Havas London following six-way pitch
Cancer charity Maggie’s has appointed Havas London as its agency of record after a competitive six-way pitch.
Appointment: Maggie's has struck a deal with Havas London
The agency will rebrand the Maggie’s website and create the charity’s future campaigns, as well as developing its fundraising communications needs.
Russ Lidstone, CEO of Havas London, said: “Maggie’s does extraordinary work providing practical and emotional support for people affected by cancer. Their decision to bring all communications under a single agency for the first time will provide a real boost to awareness and fundraising for Maggie’s.”
Sarah Matthews, director of marketing at Maggie’s, said: “Maggie’s is at an important stage of its development as it expands its programme of support to reach more people with cancer throughout the UK.
“It was essential to us that we appointed an agency that understands the challenges and opportunities which Maggie’s is expanding to meet - and which would develop communications to connect with our audiences coherently and creatively.”
Maggie’s has six centers across the UK and plans to further expand its service providing emotional support for those affected by cancer.
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