Livefyre announces acquisition of Storify
Livefyre, the provider of the leading real-time conversation and social curation platform, has today announced the acquisition of Storify.
Livefyre has said that it will integrate story telling tool Storify, which is used by journalists, marketers and PR agencies to select social content, into its StreamHub platform.
Jordan Kretchmer, founder and CEO of Livefyre, said: “Acquiring Storify made perfect sense. Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies.
“Now our enterprise users will be able to manage Storify content from the same centralized Livefyre dashboard where they’re already managing all of their social and user-generated content. With the addition of Storify, StreamHub is now the only real-time platform that enables both editorial and automated content curation from all the major social networks including Twitter, Facebook and Instagram.”
Following the acquisition, the Storify Free product will continue to be offered as it is now, but the teams will merge Storify’s multiple paid tiers into a single enterprise offering that will include additional new features such as single sign-on to create stories, centralized story and editor management, Storify galleries, user participation tools, automated media filtering and engagement analytics.
Storify co-founder Burt Herman said: “We created Storify to unite journalism and social media, helping to tell stories that come alive with eyewitness reports from where news is happening. Joining Livefyre means our users, including journalists and now brands and agencies, will be able to integrate social media easily across their websites, and also into mobile apps, ads and TV broadcasts. We can now also help publishers make more revenue through native ads.”
Xavier Damman, co-founder and CEO of Storify, added: “Livefyre powers mass-scale social curation for some of the largest media companies in the world. Livefyre will provide the technology foundation to help Storify scale to meet enterprise customer demands. Together, we’ll take Storify to the next level and will fulfill Livefyre’s vision of powering social everywhere.”
Storify becomes the first acquisition by Livefyre since its founding in 2009.