The Emirates advertising account has moved from StrawberryFrog to a new roster of agencies including Havas, BBDO in the US, and a new agency called Nomads.
It comes following last month’s move of the $150m media account to Havas Media from StarcomMedia Vest.
StrawberryFrog has handled the airline’s advertising account since 2010, leading the strategic and creative work out of its New York and Amsterdam agencies. It devised global campaigns for the brand including Hello Tomorrow and Cart.
“We thank Emirates for the opportunity to have created, developed and launched their new brand platform and global advertising," said Scott Goodson, chairman and co-founder of StrawberryFrog.
"StrawberryFrog’s greatest strength is creating global cultural movements for incredible brands and we count the ‘Hello Tomorrow’ Emirates cultural movement as one of the best efforts of our strategic and creative team. StrawberryFrog continues to build its global network with its offices in Amsterdam, New York, Mumbai and Singapore. We are proud of our award-winning Emirates creative campaigns and wish Emirates’ new roster of agencies the best as they continue to implement our ‘Hello Tomorrow’ communications platform for this great airline.”
Nomads launched last month, led by Hans Howarth: the former chief executive of StrawberryFrog Amsterdam and founder of MediaCatalyst. It counts Emirates among its first clients.