MORE TH>N media account under review, with incumbent Starcom MediaVest involved in pitch process
MORE TH>N, the consumer insurance brand of RSA, has begun a review of its media buying agency partnership. Its current media agency, Starcom MediaVest, will be involved in the pitch process. “The launch of our new brand strategy earlier this year means that it’s an exciting time for us as a company,” said Hannah House, head of marketing communications. “Over the next few years, we’re looking to significantly grow our brand in the UK and we’re looking for a media partner with a strong understanding of the market and good financial services knowledge to help us achieve this.” The successful agency will be responsible for developing a strong media strategy to help MORE TH>N continue to grow in the UK and keep on top of changing consumer behaviours and media consumption. Steve Parker, managing director MediaVest UK, added: “We are genuinely proud of our consistent contribution to the development of the MORE TH>N brand and the delivery of results to the business over seven years. There is a level of transitional change required by every business as it adapts to the digital economy, and we see this as an opportunity to refresh our approach and renew the ambitions in terms of how we can create dynamic experiences for the More Th>N brand over the next seven years and beyond. We are very much looking forward to participating in this process.” The company is aiming to reach a decision by the end of the year and has appointed Oystercatchers to manage the pitch process.