Capital FM owner Global Radio appoints Seven Dials to handle PR
Capital FM owner Global Radio has appointed Seven Dials to handle PR relations. The agency will be responsible for corporate and consumer relations alongside Global’s in-house team for stations including Captial FM, Heart, Classic FM, LBC, Xfm, Choice FM and Gold. Stephen Miron, group CEO of Global, said: “As a business that is growing and developing every year, we are keen to tell the Global story to a bigger audience. “We were looking for an agency partner that speaks the same language as us and we found that in Seven Dials.” Seven Dials boss Simon Kelner added: “Every day, Global’s stations produce high-quality content and our job is to maximise the impact and reach of this content, further cementing the bond between listener and station.” Global pulls in around 20 million listeners a week, according to Rajar figures.