Nestlé tasks Threepipe with launching its Quality Street and After Eight desserts
Lactalis Nestlé has appointed Threepipe to handle the roll out of its two new desserts from the Quality Street and After Eight brands.
Following a competitive pitch, Threepipe was handling the media and blogger outreach for these new products, starting with immediate effect.
This project follows Threepipe’s work with Rachel’s, the organic yogurt brand owned by Lactalis.
Jim Hawker, co-founder of Threepipe, commented: “We are delighted to launch these two iconic brands into the dessert category. We will be creating distinct campaigns for each of the desserts which enjoy such a popular following.”
The Green Triangle and After Eight dessert pots will be available from this month.
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