Marketing Weak: HTC - Hipster Troll Carwash

This ad does what we thought impossible: it makes Robert Downey JR look like a total twit. What on earth is HTC thinking? Hipster Trolls? Why associate a bad internet habit with your brand? What's with the car wash? If they're trying to address the idea that HTC doesn't mean anything to anyone - why suggest that it could mean anything?

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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