Deutsch LA names Arnold Worldwide’s Pete Favat as new chief creative officer
Deutsch LA has hired Pete Favat of Arnold Worldwide as its new chief creative officer. Favat has served as the chief creative officer of the Boston office at Arnold since March 2006. “Pete is a high energy, creative powerhouse who thinks in an integrated manner—he’s fluent in general advertising, digital, experiential and design,” says Mike Sheldon, CEO of Deutsch LA. Favat has relocated to Los Angeles and will officially join Deutsch on October 14. He has been named a partner in addition to his CCO role overseeing clients such as Volkswagen, Target, Taco Bell, Nintendo, Dr Pepper and Snapple. “Mike and all the folks at Deutsch LA have created amazing momentum,” Favat said. “Their super-charged digital, design, media, planning and experiential capabilities and a fantastic client roster make this a dream opportunity for me. I look forward to years of creating at Deutsch LA with crazy enthusiasm.” In addition to filling the CCO position, Deutsch LA has promoted three of its group creative directors to executive creative directors: Michael Kadin, who heads up the Volkswagen account; Karen Costello, lead creative on Target, Zillow and Real California Milk; and Brett Craig, who heads up Taco Bell, Dr Pepper, Snapple and 7Up.