Viewster appoints Robert Franke as director of contents and productions
Viewster has announced the appointment of Robert Franke as director of contents and productions as the company looks to reshape.
Previously, Franke has held the role of head of content at MyVideo, where he oversaw all development of programming and content strategies to ensure content was put to its best and most effective use on MyVideo and other ProsiebenSat1 platforms. Before this, he was head of content at Viewster.
Kai Henniges, CEO of Viewster, said: “Robert joins Viewster with a brief to set us apart from the industry both in the kind of titles acquired but also in the way we reach out to the artists. Robert is already working on this and we’ll be able to disclose some of his plans soon. Robert’s experience in content acquisition and as a producer sets us on a really good footing to make Viewster a unique place for high-end video entertainment.
“Robert’s return is testament to the growth that Viewster has achieved over the last year. We are excited to have him back in the fold.”