Rollasole

Rollasole unveils new campaign with Chapter

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By Ishbel Macleod, PR and social media consultant

September 3, 2013 | 1 min read

Rollasole has unveiled its latest integrated brand campaign ‘Let the good times roll’ with Chapter.

Shot by photographer Simon Winnall and brought to life by illustrator Ruth Craddock, the campaign is set to be unveiled online, as well as in magazines such as Cosmo and Company.

Matt Horan, founder of Rollasole, commented: “We’re very excited by the new creative approach. The campaign perfectly captures what Rollasole is all about: enabling you to carry on when your heels start to hold you back.”

Martin Heffernan, creative director at Chapter said: “This campaign is just the start of a strong collaborative relationship with the team at Rollasole. Everything from POS to packaging to press and online has been developed from the ground up.”

Rollasole appointed Chapter in July.

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