Ecommerce

Moda in Pelle partners with I-Com to overhaul its e-commerce offering

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By Jennifer Faull, Deputy Editor

September 3, 2013 | 1 min read

Moda In Pelle, the female footwear brand, has partnered with I-Com to overhaul its website, SEO and pay-per-click strategy.

Moda In Pelle tasked the agency with developing a website that offered a better consumer experience as well as improved efficiency and usability for the Moda in Pelle team. I-Com is only in the early stages of development, building it on the Magento e-commerce platform.

I-Com has also been tasked with handling the implementation of the ongoing SEO strategy and providing pay-per-click consultation.

“We’re all very excited about the new site” explained Stephen Sumner, Moda in Pelle’s marketing and e-commerce director, “We made the decision to work with I-Com following an exercise in which we evaluated a number of agencies. The team at I-Com really understood what we were trying to achieve and came up with some great ideas for improving our web presence."

Sumner added: “Once the new website is live, we’re looking forward to implementing the SEO and marketing strategy and raising our profile online in order to connect with our customers in a way that suits their lifestyle.”

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