Google and Nestlé announce operating system Android KitKat
Google has teamed with Nestlé having announced that the name of the latest version of its Android mobile operating system will be KitKat.
The operating system has been named after the chocolate wafer bar, leading to Nestlé running a tie in competition across 18 markets such as the UK, Australia, Brazil, Germany, India, Japan, Middle East, Russia and the United States.
Head of marketing for Nestlé, Patrice Bula, said that the move would help KitKat in terms of social media and engagement.
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“We continue to build on its strong digital presence with interactive, creative branding campaigns," she added.