ADMA 'ramping up' with two new appointments
The Association for Data-driven Marketing and Advertising in Australia has made appointments to two senior roles in a move that it describes as “ramping up its work in the regulatory affairs and compliance”.
Daad Soufi of the ADMA
The appointments come ahead of the implementation of new privacy laws in March 2014.
Daad Soufi id the ADMA’s new Director - Legal and Regulatory Affairs, and Jesse Krncevic is its new Manager - Government and Regulatory Affairs.
“Daad and Jesse’s appointments are part of ADMA’s ongoing strategy to provide an industry leadership role for our members in data and privacy as it applies to all marketing and advertising compliance, including the digital, social media and mobile space,” said Jodie Sangster, ADMA CEO.
“Daad is an experienced privacy lawyer who understands the finer details of how privacy affects data-driven marketing. Importantly, she has a keen interest in consumer and privacy law and brings a personable and pragmatic approach to this role,” she added.
“She has significant commercial, legal and regulatory knowledge and practical experience that places her in a unique position to identify with and understand our members’ current and changing needs. She will be a huge asset when it comes to helping members come to grips with the new privacy laws.
“Given how busy ADMA is going to be in the last quarter of 2013 and into 2014, we really need two people to manage the regulatory affairs side of ADMA to ensure our members get the support they need in this increasingly complex legislative environment.”