Out of home revenue up 5% to $2.2bn, according to OAAA
Out of home advertising revenues have continued to rise for the 13th straight quarter, with the Outdoor Advertising Association of America noting an increase of five per cent to £2.2bn in the second quarter of 2013, up from $2.1bn from the previous year.
Top categories for growth included restaurants and retail, with top advertisers including Diageo, StubHub, Jack in the Box, Chipotle, 7 Eleven, Apple Stores, Netflix, Tiffany and Chanel.
“The second quarter results show consistent growth across all segments of product categories - from value markets to high-end markets,” said OAAA chief marketing officer Stephen Freitas.
“The improving economy, along with the increasing strength of OOH in connecting with today's mobile consumer, continues to build the confidence advertisers have in OOH as a wise marketing investment.”