Kevin Glancy unveils new brand positioning with The if agency
Kevin Glancy Limited, which sources tableware and accessories for private yachts, aircraft and residences, has unveiled a new brand positioning with The if agency.
The if team was briefed to create an overall brand positioning for the company using the manifesto ‘Uncompromising Passion’, as well as advertising, a website and comprehensive suite of supporting marketing collateral including; presentations, literature, business cards and stationery.
Ed King, group account director at The if agency, said: “Kevin Glancy operate in an elite industry and have a clientele who expect the very best - both in terms of service and product quality. It’s therefore essential for the company to have a brand positioning that embodies their unmatched levels of expertise and uncompromising dedication to customer service.
“We feel the new identity and collateral now perfectly reflects what Kevin Glancy delivers.”
Kevin Glancy provides a fully bespoke design and manufacture process, an exclusive service which leads to the creation of truly unique, personalised designs, tailored to precisely match the singular requirements of client briefs.
Jason Hales, sales manager at Kevin Glancy, said: “As a business, we’re passionate about our product and meticulous in our levels of service so our new brand positioning needed to fully embody this. The if agency really understood that and was therefore able to get under the skin of our organisation and the results clearly reflect that insight.”
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