Autoglass partners with Halfords for latest campaign
Autoglass is to partner with retailer Halfords in a brand hookup for repairs booked during the campaign.
The latest campaign, designed by Radioville, will see the windscreen repair company supplementing its TV offering with content on its own dedicated YouTube channel.
Rory Carlin, marketing director at Halfords Autocentre said he was delighted to partner with Autoglass to offer customers a free MOT test during September.
“In a world where value for money is increasingly important, we’d urge everyone to take up this unique offer and book their MOT sooner rather than later,” he said.
André May, sales and marketing director at Autoglass, said: "The return of front man Gavin Jenks was instrumental to the success of the campaign.
“Gavin’s role in this advert highlights the role that all of our technicians play in ensuring the safety of motorists,” he said.
“He hasn’t been seen on the small screen for a while, so we hope his return will be welcomed by our customers, as well as those making the most of our partnership with Halfords.”
The campaign will run from 2 September.