Aussiemite and Coles team up with 5% discount for Coeliac Society Australia members
“Challenger” savoury spread brand Aussiemite has announced that it has structured a deal with supermarket giant Coles to reward members of the Coeliac Society Australia with 5% off every purchase of AussieMite 300g.
A 5% discount available to Coeliac Society members
The deal will operate on a nationwide basis across Australia.
The initiative is designed as a point of differentiation from established savoury spread brands.
“AussieMite is made from the finest organic Australian corn, non-gm and gluten free ingredients, so it's the perfect yeast spread for those with special dietary needs, who are gluten intolerant or sensitive to gluten,” Elise Ramsey, Aussiemite managing director told The Drum.
“AussieMite is also free from artificial flavours, colours and preservatives, rich in vitamin B, Folic Acid and contains only a trace of fat; perfect for those who are health conscious.
She added that the brand's major Australian competitor, Vegemite, contained gluten, allowing Aussiemite to offer those suffering gluten allergies with a premium year extract they could enjoy.