31% of small businesses handle own online marketing themselves YouGov survey finds
Almost a third of small businesses handle their own online advertising in-house according to a survey conducted by YouGov.
The survey of over 500 small business owners was commissioned by HTML5 web-publishing platform, Wix.com and discovered that while 31 per cent handled their online advertising themselves, 34 per cent also handled their own PR and 39 per cent created their own websites.
Also discovered was that half of respondents used social media to promote their business and 58 per cent were willing to use a DIY website or blog to promote their business. 31 per cent also said that would use free online directories for marketing purposes.
Only 15 per cent had or would use free email marketing services to cut costs, while 26 per cent were willing to use free calling or texting services
Omer Shai, chief marketing officer at Wix said that small businesses were becoming savvy when it came to using free marketing tools.
"They appear to be on the lookout for free and easy to use tools to promote and manage their businesses and we see how websites are still an essential component of this," stated Shai.
If the women polled, 41 per cent were found to manage their own marketing in-house in comparison with 33 per cent of the men.