Uncle Ben’s Rice signs product placement deal with Channel 4 for new Jamie Oliver show
Uncle Ben’s Rice has renewed a product placement deal with Channel 4, ahead of Jamie Oliver’s Jamie’s Money Saving Meals launching on Monday 2 September.
The partnership, arranged by ZenithOptimedia, Fresh One and Channel 4, will see Uncle Ben’s Rice feature in various recipes across the series.
Laura Cottrell, partnership business manager AFP/PP, Channel 4 said: “We are delighted to be renewing our product placement partnership Uncle Ben’s, the brand has reaped the benefits of product placement and this is further evidence of Channel 4’s commitment to ensuring this evolving business continues to grow.”
Uncle Ben’s will also sponsor the show, and has developed an extensive in-store campaign to further extend the reach of the campaign.
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