National Trust launches Great British Walking campaign for a second year
The National Trust has launched the 2013 Great British Walking campaign asking people to share their walking photos on Twitter, Instagram and Facebook using the hashtag #GBwalk.
The campaign and brand identity were initially launched by creative agency 999 in September last year. That campaign saw over one million people take part.
This year the print and digital activity has been based on the idea of ‘going your own way’, encouraging exploration and the sharing of memories and experiences. As such, The National Trust has offered its top 10 ‘secret discovery walks’.
The signpost graphic was created to act as a flexible, recoginsable device to also accommodate events held in Wales and Northern Ireland. The overall aim was to create something that could be built on it over the coming years in order to create a recognisable event for the future.
Aileen Geraghty, managing director of 999 London said: “We very much wanted to dispel the idea that walking is just about getting from A to B or that enjoying the great outdoors has to involve hiking boots, complicated maps and compasses.”
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