Moleskine launches new e-commerce site developed by MRY
Moleskine has relaunched its e-commerce site after an overhaul by creative and social agency MRY.
The site has used the in responsive design technology as it looks to deliver a more personalised online experience and improved consumer utility.
The product catalogue has been reorganised while customisable filter have been introduced.
Scalable high-resolution imagery has been used to ensure the site experience looks good on both large and small screens.
"We've made discovering a Moleskine through the site more personal, more elegant, and more analogous with shopping in a physical store," said MRY's executive director of user experience, Brian Ragan.
He added: "With this launch, we've really created more than a site – we've created a marketing experience platform that, over time, will blend consumer content into the e-commerce experience, creating compelling merchandising opportunities."
The website redesign is part of a wider effort to provide Moleskin fans with a complete digital and analog brand experience, which included the opening of the brand's first global concept store in Beijing, the launch of the Evernote Smart Notebook, the re-launch of the Moleskine Journal Application for iOS, Android and Windows Phone and Print on Demand Services, including the launch of the Moleskine Photobook business.
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