Mercedes-Benz creates series of films with Reggie Yates as part of London Fashion Week
Mercedes-Benz has unveiled Style Pit Stop, a series of films as part of its London Fashion week sponsorship.
The documentary-style interviews have been hosted by TV and radio presenter, Reggie Yates and are being shown on a dedicated YouTube channel.
In a Mercedes-Benz A-Class, Yates interviews celebrities, finding out their wardrobe secrets, favourite outfits, most loved designer and worst fashion mistakes.
“Style Pit Stop is an exciting project which aims to bring the Mercedes-Benz brand to life, making it more relevant to a younger target audience who engage with the brand through our social media channels,” said Mercedes-Benz UK marketing director Andrew Mallery.
“The films support our A-Class sales and marketing activity and during September our social media community will be able to ask Reggie some style-based questions and interact with the brand in a number of different ways.”
The films will be rolled out on 4 September.