Crown Paints announced as sponsor of ITV’s Through the Keyhole

Bhavit Chandrani, group sales controller at ITV, said: “We are very excited for the return of Through The Keyhole on ITV and are delighted to welcome Crown Paints as the sponsor of the series. We look forward to working closely with the brand on this exciting partnership.”

Jayne Stephens, head of brand partnerships at FremantleMedia UK, added: “Through the Keyhole is an exciting return to a classic programme and there are a lot of opportunities for Crown Paints to engage with their key audiences in really creative ways. We welcome them on board and look forward to a great run.”

The sponsorship will be promoted through social media activity, devised and implemented by ad and PR agency BJL.

Idents, adapted from BJL’s advertising campaign, will run throughout the six-part series starting this weekend across broadcast, mobile and online platforms.

Sally Heppenstall, Crown Paints’ marketing manager, said: “We’re delighted to be sponsoring Through the Keyhole in our first ever TV sponsorship. It gives us an opportunity to bring our core brand messages to life in an entertaining and engaging way. How people decorate their homes is an expression of their personality and Crown is the brand that helps self-expression come to life – helping to create homes with ‘personality’.”