BIMA social media entries hit a high as brands up their focus on social engagement
Submissions to The BIMA Award’s social media category are up 44 per cent while entries to the community building category are up 27 per cent year-on-year.
The increase shows the growing need for brands to engage with their customers through social channels. As such, more agencies have been entering their social media initiatives.
Leading the pack are OgilvyOne, which has 16 entries in the running with its campaign for Kern & Sohn, The Gnome Experiment, doing particularly well with five award nominations.
Other agencies with multiple entries on the list include AKQA, We Are Social, Jam, Zone, DigitasLBi, Profero and Lean Mean Fighting Machine, M&C Saatchi and Grand Visual.
Justin Cooke, chair of BIMA and CEO of Possible UK explained: “The growing popularity of the social categories this year demonstrates that more than ever, brands and agencies understand the need to develop engaging social strategies.
“It’s also impressive to see such a huge range of companies represented in the list of contenders, and a real reflection of the world-class digital talent we have here in the UK. I can’t wait to see who triumphs at the awards party on Thursday 12 September.”
The BIMA Awards celebrate the best work on the British digital scene. The awards are supported by The Drum and headline sponsors Six Degrees Group.