X Factor reveals 'Fifth Judge' ahead of season 10 launch this weekend
After teasing the possibility of a fifth X Factor judge on Twitter - and sparking the inevitable ‘Simon Cowell to return rumours’ - ITV has revealed the fifth judge will, in fact, be the show’s loyal viewers.
ITV has updated its X Factor mobile app with a ‘Fifth Judge’ section allowing viewers to “play the role of judge from the comfort of their own living rooms.”
During the series, which launches this weekend (Saturday 31 August), viewers will be able to predict which acts will make it through to the next stage of the competition, giving real-time feedback on each performance.
“The best thing about digital platforms is that they bring the audience closer to the shows they love…with innovations like the Fifth Judge game, we expect that viewers will feel part of the show like never before,” remarked head of interactive at FremantleMedia UK, Peter Cassidy.
Athena Witter, executive producer of entertainment at ITV Online, added: “Interactivity is a real focus this series and our improved digital offering is all about providing fans with more opportunities to be truly integrated with the show. We are also very excited to be launching the new X Factor website, offering fans all the exclusive content and backstage gossip throughout the series.”