Vote for the best piece of work in our Creative Round-Up: Winners to be featured in 13 September issue of The Drum

Brand: John LewisTitle(s): Things MatterAgency: Adam&eveDDB, London, UKAgency Website: http://www.adamandeveddb.comCreative Director: Ben Tolletm Emer StampCreative Team: Simon Lloyd, Christine Turner Additional Credits: TV Producer: Sophie Smith Film Production Company: BlinkDirector: Dougal WilsonProducer: Ewen BrownExecutive Producer: James BlandDirector of Photography: Lasse Frank Johannesson, Toby HowellProduction Designer: Andy KellyProduction Manager: Josh SmithPost Production House: MPC VFX Producer/Supervisor: Tom HardingEditing House: Final CutEditor: Joe GuestAudio House: Factory

Being: Mr Peanut OOH poster

Brand: Mr PeanutAdvertising Agency: Being, New York, USAAgency Website: http://www.being-usa.comCreative Director: Kris Wixom, Alisa WixomArt Director: Craig DuffneyCopywriter: Allon Tatarka Published: August 2013

The Brand Union: Absolut Flavours revamp

Brand: AbsolutHeadline and copy text (in English): Absolut announces the redesign of its flavor range – a striking transformation true to the brands creative heritage. Agency: The Brand Union, Stockholm, SwedenAgency Website: http://www.thebrandunion.comCreative Director: Mattias Lindstedt Executive Strategy Director: Jonas Andersson Additional Credits: Global Design Director: Anna Kamjou, The Absolut CompanyGlobal Design Manager: Caroline Mörnås, The Absolut CompanyVP Global Marketing: Jonas Tåhlin, The Absolut Company Published: August 2013

Etude Co.: Missing You Honey Bee Hand Cream packaging design

Brand: Missing You Honey Bee Hand CreamTitle: Packaging DesignAgency: Etude Co., Seoul, South KoreaAgency Website: www.etude.co.krCreative Director: Jung Mi Jung, Yu Cha YoungAdditional Credits: Product Design: Sul Se MiGraphic Design: Sul Se Mi, Kim Bo Ram (purun image)Concept: Jung Kyung AProduct Planning: Yu Yeon JeongPublished: 2013

Creative Guy: Wow Dental logo

Brand: Wow DentalTitle(s): WowAgency: Creative Guy, UKAgency Website: http://www.creative-guy.co.ukCreative Director: Guy GummArt Director: Guy GummCopywriter: Guy GummPhotographer: Stock Image Published: May 2013Short Rationale (optional): WOW dental is a whole new concept in dentistry. The three partners of WOW have invested their money creating some break through facilities. They offer; injections without needles, a family room surgery (the first in the country), and the latest air polishing technology. A beautifully designed dental practice located in the custard factory in central Birmingham. The name wow sums up the practice. The mouth as an O incorporates all the elements which sum up that it is a dental practice. Tonally it’s spot on; it’s fun, and different, out of the ordinary. The logo is being used for stationary and 3D signage.

Studioin: Comon Sava branding and packaging

Brand: Comon SavaTitle(s): Branding and packagingAgency: Studioin, Moscow, RussiaAgency Website: http://www.studioin.ruCreative Director: Arthur Schreiber Copywriter: Svetlana Benedisyuk Designer: Pavla Chyikina Photographer: Ivan Zherebin, Maxim KadashovPublished: 2013Short Rationale (optional): It comes from French greeting «Comment ça va» which sounds very similar to Russian word «sova» (owl) and altogether with «comon» it sounds like «come on sova!»,(it literally means «come on owl!»). These phonetic synonyms are perfect match because the main hero of this package is owl by itself. Normally Tetra-Pak wines are standing on lower store shelves and consumers have to look down to see it. And it is getting quite difficult to imagine these wonderful Italian landscapes and juicy grapes in your mind which are pictured on packages when you are looking at it from up to down. But it would be impossible not to notice the pair of eyes on the top of package looking right at the consumer and that`s the trick.When you look at the package design closer you can also see the pair of cartoon ears. To make this personage alive just don`t turn down two cartoon corners on both sides of top of the package and the ears will appear!

999 Design: University of Hertfordshire clearing campaign

Brand: University of HertfordshireTitle(s): 999 Clearing Campaign Agency: 999 Design, London, UKAgency Website: http://www.999design,com/Creative Director: John Speight, Lisa GraceArt Director: Lisa GraceCopywriter: Lisa GraceIllustrator: Lisa Grace, Chloe PillaiAdditional Credits: Senior Account Manager: Poppy SmithPublished: August 2013Short Rationale (optional): Following on from a competitive tender and pitch process between 43 other agencies, 999 Design was appointed to the University of Hertfordshire's Creative roster. Their first project was to showcase the University’s clearing campaign, which works to highlight that all is not lost if attending further education via this process. Subtle humour that plays on common phrases related to optimism, tied together with bold and playful illustration, goes against the usual grain for university campaigns and gives Hertfordshire the standout it deserves in this competitive market.

Epoch Design: Dog Days brand, visual identity and primary packaging

Brand: Dog DaysTitle(s): Dog Days – brand, visual identity and primary packaging Agency: Epoch Design, Bristol, UKAgency Website: http://www.epochdesign.co.uk Creative Director: Ant LucasPublished: August 2013Short Rationale (optional): In 2012, a local 19-year-old entrepreneur approached us in need of a brand, visual identity and packaging for his startup, a Prince’s Trust-funded dog food and pet accessories company. Epoch developed the brand name and created a bright, fun identity with heaps of tail-wagging personality. The new packaging designs sure stand out from the litter – no more rrruff dinnertime for me! (Sorry, couldn’t resist.) This brought a fun new brand to the pet food aisle, sure to secure our client a truly loyal consumer fan base for the affluent urban demographic he wanted his products to appeal to.

VCCP: Compare the Market - Agent Maiya TV ad

Brand: Compare the MarketTitle(s): Agent MaiyaAgency: VCCP, London, UKAgency Website: http://www.vccp.comArt Director: Stephen MisirCopywriter: Javier Romartinez Additional Credits: Director: Darren WalshProduction Company: Passion PicturesAgency Producer: Larissa Miola

GBH: Mama Shelter and Absolution (cosmetics brand) - Mama Skin branding

Brand: Mama Shelter and Absolution (cosmetics brand) Title(s): Mama SkinAgency: GBH, London, UKAgency Website: http://www.gregorybonnerhale.com Creative Director: Jason GregoryDesigner: Ross GouldenPublished: April 2013Short Rationale (optional): Our friends at Mama Shelter have already revolutionised the concept of the luxury hotel with their unique mix of style, eclecticism and affordability. Now they've worked their magic on the bath-time experience with Mama Skin, the first in a range of fabulous in-room bathroom products named and designed by GBH.The organic product, co-created by Absolution, the premium natural beauty brand, is an all-in-one body wash, shampoo and conditioner, made of the finest natural ingredients. Not only does it feel amazing on your skin, but being an all-in-one lotion means you don't need the usual clutter of unlovable bottles in your hotel bathroom.As creators of the Mama brand identity, we knew that the design should be super-stylish while reflecting the premium quality of the product. The start point was to work with Absolution and Mama to select the perfect 100ml bottle - an all-white cylinder with a velvety touch. Simple and elegant. From there we concocted a series of Mama sayings that that cheekily communicate the organic quality and multi-use of the contents, with phrases like 'Mama loves you from top to bottom' (multiple messages also mean that regular guests are treated to a different message every time they check-in and that the bottles become highly collectible!). Meanwhile the graphics take the form of boldly striking labels, printed in gloss black to lift off the matte white background, while all other details are 'hidden' on the reverse, making the bottle as simple and desirable as possible.In addition to the complimentary 100ml bottles, 200ml versions are now available to buy at the Mama store and even come in a tasty little bespoke bag. But the best thing is that the product range is set to expand, with new scents and ingredients launching over the next year.So if you're passing through Paris, Lyon, Bordeaux, Marseille, Istanbul or LA, why not drop in and let Mama treat you to a good scrubbing down.

Struck: Sweet Candy Company 'Sweet's Taffy Twist' packaging design

Brand: Sweet Candy CompanyTitle(s): Sweet’s Taffy TwistAgency: Struck, Salt Lake City, USAAgency Website: http://struck.comCreative Director: Peder Singleton Designer: Peder SingletonIllustrator: Russ GrayPublished: July 2013Short rationale (optional): Seven years after we helped design the first Taffy Twist box for Sweet's Candy, they came back for a refresh—or more like a complete overhaul. The ask was to update the Twist line to have a more contemporary look where colour would play a much larger role. Sweet's wanted something that would not only demand attention on retail shelves, but also work well with the gift basket industry, which often times compiles products based on packaging and colour. With such a unique dieline, we decided to let the facets of the box play a large part in defining the design through bold coloured panels contrasting with stark white space. With three primary display panels, retailers can stack the boxes differently to create a striking presentation.

Dale Bigeni: Mr Black packaging illustrations

Brand: Mr Black Title(s): Mr Black Agency: Dale Bigeni, Sydney, Australia Agency Website: http://www.dalebigeni.comIllustrator: Dale BigeniPublished: 2013

Normann Copenhagen: Normann Copenhagen Tea packaging

Brand: Normann Copenhagen Title(s): Normann Copenhagen TeaAgency: Normann Copenhagen, Copenhagen, DenmarkAgency Website: http://www.normann-copenhagen.comPhotographer: Normann Copenhagen PRPublished: 2013

Design By Day: The Great British Butcher branding

Brand: The Great British ButcherHeadline and copy text (in English): Design By Day cooks up some tasty branding for The Great British Butcher Agency: Design By Day, Manchester, UKAgency Website: http://www.designbyday.co.uk Creative Director: Angela Roche, Louise GardnerArt Director: Louise GardnerIllustrator: Louise Gardner, Rob Lomas, Jonathan Buschenfeld Photographer: Andrew BrooksPublished: July 2013Short Rationale (optional): The Great British Butcher is a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in 1976.With the rising popularity of farm shops and gourmet butchers, we were tasked to build on the company's genuine British heritage cook up a brand and packaging that celebrates the tradition of the British butcher and communicates good, honest, quality for modern home cooking.Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product's British heritage is communicated subtly through the logo, and the vintage-style typography gives a clear nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients. A lot of time, effort and love had gone into crafting the perfect flavours and rubs, and we wanted this to come across through the packaging.

Africa: Gillette UFSWEAT Spanish-language ad

Brand: GilletteTitle(s): UFSWEATAgency: Africa, BrazilAgency Website: http://africa.com.brExecutive Creative Director: Sergio GordilhoCreative Director: Sergio Gordilho, Alexandre Prado, Eco, Moliterno Art Director: Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando DrudiCopywriter: Andre PinheiroDirector of Photography: Pedro Conti, Tiago Hoisel Additional Credits: Head of Digital: Eco Moliterno Agency Producers: Rodrigo Ferrari, Patricia Gaglioni, Anderson RochaPlanning: Ana Paula Cortat, Marcia Neri Rosenberg, Marcos BlinderDirector: Pedro Conti, Tiago Hoisel, Derek HemriquesExecutive Producers: Guilherme Proenca, Michael Bengtsson

The One Off: Primark Denim Co. 'Rhythm + Blue' campaign

Brand: Primark Title(s): Primark Denim Co.Headline and copy text (in English): Primark Denim Co. Campaign Agency:The One Off, London, UK Agency website: http://www.theoneoff.comPublished: July 2013 Short rationale (optional): Launched in store the new Primark Denim Co. campaign captures the very essence of the Denim Co. brand. Featuring the campaign line Rhythm + Blue the creative uses iconic photography to show models across all age ranges wearing core denim pieces from the Primark range. As an integral part of the campaign a digital version has been created for in-store and online which features music from up and coming band The Struts. The models were filmed “rocking out” to the music, with the younger members of the cast enjoying the use of guitars and drum kits!

Page 84 Design: Hugo’s Hot Sauce self-initiated study

Brand: Hugo’s Hot SauceHeadline and copy text (in English): It’s On FireAgency: Page 84 Design, Vancouver, CanadaAgency Website: http://www.turntopage84.comCreative Director: Jag NagraArt Director: Jag NagraCopywriter: Jag NagraIllustrator: Jag NagraPhotographer: Jag NagraShort Rationale (optional): Hugo's Hot Sauce was a self-initiated study in brand, illustration, and packaging design.

Studio Norse: Texas Joe's packaging, website

Brand: Texas Joe’sTitle(s): Brand identity, packaging, websiteAgency: Studio Norse, Edinburgh, ScotlandCreative Director: Simon ShawArt Director: Simon ShawDesigner: Julia KibbleCopywriter: Simon ShawIllustrator: Hatch Show Print (Nashville, USA)Additional Credits: Client Services Director: Julia Macleod Published: August 2013Short Rationale (optional): Following a three‐way transatlantic pitch, Norse were chosen to create a brand identity for Original Jerky Co’s leading product, Texas Joe’s. Packaging and website design completed the project in preparation for brand and product launch in August 2013.The logo from Texas Joe's was created by ByVolume.

Juan José Marnetti: Miel Nahuel packaging and branding

Brand: Miel NahuelTitle(s): Honey Products.Agency: Juan José Marnetti, Mendoza, ArgentinaAgency website: http://www.behance.net/juanjomarnettiCreative Director: Juan José MarnettiArt Director: Juan José MarnettiIllustrator: Juan Pablo MartinezPhotographer: Maira GarciaPublished: June 2013Short Rationale (optional): A particular graphic style was created, mixing both modern and vintage elements. This was achieved through the use of different typographies, colors and illustrations, creating a unique and elegant system, which stands out and draws the consumer’s attention.

Bray Leino: Smokefree South West Wise-up to Roll Ups campaign

Brand: Smokefree South WestTitle(s): Wise-up to Roll Ups, Blindness, Dementia, TumourHeadline and copy text (in English): - New outdoor creative - Hand rolling tobacco is as bad for you as ordinary cigarettesAgency: Bray Leino, Devon, Bristol, London, UKAgency website: http://www.brayleino.co.uk Executive Creative Director: Jon ElsomCreative Directors: Kev Yull & Chris BadleyCopywriter: Chris BadleyIllustrator/Typographer: Mike OsborneAdditional credits: James Robertson, Mike Osborne Published: Aug 2013Short rationale (optional): Roll ups are inordinately popular among smokers in the South West, and many roll up smokers puff away under the misapprehension that they are less harmful than their pre-rolled cousins. In fact they are every bit as nasty; a message that this campaign delivers clearly.