Due to increasing demand each week The Drum, in association with Synergist, will publish a selection of new creative work.
You can vote for the work you like best with the winners to feature in the next issue of The Drum (13 September), there will be two votes per issue with the most popular from each week's Creative Round-Up featuring in the fortnightly magazine.
Submit your vote before Wednesday 4 September to guarantee your favourite makes it into the printed magazine. Part one of the vote has now ended but all of the work can still be viewed online. The most popular work across both round-ups will feature in the 13 September issue.
To submit work for future publication contact email@example.com.
Brand: John Lewis
Title(s): Things Matter
Agency: Adam&eveDDB, London, UK
Agency Website: http://www.adamandeveddb.com
Creative Director: Ben Tolletm Emer Stamp
Creative Team: Simon Lloyd, Christine Turner
Additional Credits: TV Producer: Sophie Smith
Film Production Company: Blink
Director: Dougal Wilson
Producer: Ewen Brown
Executive Producer: James Bland
Director of Photography: Lasse Frank Johannesson, Toby Howell
Production Designer: Andy Kelly
Production Manager: Josh Smith
Post Production House: MPC VFX
Producer/Supervisor: Tom Harding
Editing House: Final Cut
Editor: Joe Guest
Audio House: Factory
Brand: Mr Peanut
Advertising Agency: Being, New York, USA
Agency Website: http://www.being-usa.com
Creative Director: Kris Wixom, Alisa Wixom
Art Director: Craig Duffney
Copywriter: Allon Tatarka
Published: August 2013
Headline and copy text (in English): Absolut announces the redesign of its flavor range – a striking transformation true to the brands creative heritage.
Agency: The Brand Union, Stockholm, Sweden
Agency Website: http://www.thebrandunion.com
Creative Director: Mattias Lindstedt
Executive Strategy Director: Jonas Andersson
Additional Credits: Global Design Director: Anna Kamjou, The Absolut Company
Global Design Manager: Caroline Mörnås, The Absolut Company
VP Global Marketing: Jonas Tåhlin, The Absolut Company
Published: August 2013
Brand: Missing You Honey Bee Hand Cream
Title: Packaging Design
Agency: Etude Co., Seoul, South Korea
Agency Website: www.etude.co.kr
Creative Director: Jung Mi Jung, Yu Cha Young
Additional Credits: Product Design: Sul Se Mi
Graphic Design: Sul Se Mi, Kim Bo Ram (purun image)
Concept: Jung Kyung A
Product Planning: Yu Yeon Jeong
Brand: Wow Dental
Agency: Creative Guy, UK
Agency Website: http://www.creative-guy.co.uk
Creative Director: Guy Gumm
Art Director: Guy Gumm
Copywriter: Guy Gumm
Photographer: Stock Image
Published: May 2013
Short Rationale (optional): WOW dental is a whole new concept in dentistry. The three partners of WOW have invested their money creating some break through facilities. They offer; injections without needles, a family room surgery (the first in the country), and the latest air polishing technology. A beautifully designed dental practice located in the custard factory in central Birmingham. The name wow sums up the practice. The mouth as an O incorporates all the elements which sum up that it is a dental practice. Tonally it’s spot on; it’s fun, and different, out of the ordinary. The logo is being used for stationary and 3D signage.
Brand: Comon Sava
Title(s): Branding and packaging
Agency: Studioin, Moscow, Russia
Agency Website: http://www.studioin.ru
Creative Director: Arthur Schreiber
Copywriter: Svetlana Benedisyuk
Designer: Pavla Chyikina
Photographer: Ivan Zherebin, Maxim Kadashov
Short Rationale (optional): It comes from French greeting «Comment ça va» which sounds very similar to Russian word «sova» (owl) and altogether with «comon» it sounds like «come on sova!»,(it literally means «come on owl!»). These phonetic synonyms are perfect match because the main hero of this package is owl by itself.
Normally Tetra-Pak wines are standing on lower store shelves and consumers have to look down to see it. And it is getting quite difficult to imagine these wonderful Italian landscapes and juicy grapes in your mind which are pictured on packages when you are looking at it from up to down. But it would be impossible not to notice the pair of eyes on the top of package looking right at the consumer and that`s the trick.
When you look at the package design closer you can also see the pair of cartoon ears. To make this personage alive just don`t turn down two cartoon corners on both sides of top of the package and the ears will appear!
Brand: University of Hertfordshire
Title(s): 999 Clearing Campaign
Agency: 999 Design, London, UK
Agency Website: http://www.999design,com/
Creative Director: John Speight, Lisa Grace
Art Director: Lisa Grace
Copywriter: Lisa Grace
Illustrator: Lisa Grace, Chloe Pillai
Additional Credits: Senior Account Manager: Poppy Smith
Published: August 2013
Short Rationale (optional): Following on from a competitive tender and pitch process between 43 other agencies, 999 Design was appointed to the University of Hertfordshire's Creative roster. Their first project was to showcase the University’s clearing campaign, which works to highlight that all is not lost if attending further education via this process. Subtle humour that plays on common phrases related to optimism, tied together with bold and playful illustration, goes against the usual grain for university campaigns and gives Hertfordshire the standout it deserves in this competitive market.
Brand: Dog Days
Title(s): Dog Days – brand, visual identity and primary packaging
Agency: Epoch Design, Bristol, UK
Agency Website: http://www.epochdesign.co.uk
Creative Director: Ant Lucas
Published: August 2013
Short Rationale (optional): In 2012, a local 19-year-old entrepreneur approached us in need of a brand, visual identity and packaging for his startup, a Prince’s Trust-funded dog food and pet accessories company. Epoch developed the brand name and created a bright, fun identity with heaps of tail-wagging personality. The new packaging designs sure stand out from the litter – no more rrruff dinnertime for me! (Sorry, couldn’t resist.) This brought a fun new brand to the pet food aisle, sure to secure our client a truly loyal consumer fan base for the affluent urban demographic he wanted his products to appeal to.
Brand: Compare the Market
Title(s): Agent Maiya
Agency: VCCP, London, UK
Agency Website: http://www.vccp.com
Art Director: Stephen Misir
Copywriter: Javier Romartinez
Additional Credits: Director: Darren Walsh
Production Company: Passion Pictures
Agency Producer: Larissa Miola
Brand: Mama Shelter and Absolution (cosmetics brand)
Title(s): Mama Skin
Agency: GBH, London, UK
Agency Website: http://www.gregorybonnerhale.com
Creative Director: Jason Gregory
Designer: Ross Goulden
Published: April 2013
Short Rationale (optional): Our friends at Mama Shelter have already revolutionised the concept of the luxury hotel with their unique mix of style, eclecticism and affordability. Now they've worked their magic on the bath-time experience with Mama Skin, the first in a range of fabulous in-room bathroom products named and designed by GBH.
The organic product, co-created by Absolution, the premium natural beauty brand, is an all-in-one body wash, shampoo and conditioner, made of the finest natural ingredients. Not only does it feel amazing on your skin, but being an all-in-one lotion means you don't need the usual clutter of unlovable bottles in your hotel bathroom.
As creators of the Mama brand identity, we knew that the design should be super-stylish while reflecting the premium quality of the product. The start point was to work with Absolution and Mama to select the perfect 100ml bottle - an all-white cylinder with a velvety touch. Simple and elegant. From there we concocted a series of Mama sayings that that cheekily communicate the organic quality and multi-use of the contents, with phrases like 'Mama loves you from top to bottom' (multiple messages also mean that regular guests are treated to a different message every time they check-in and that the bottles become highly collectible!). Meanwhile the graphics take the form of boldly striking labels, printed in gloss black to lift off the matte white background, while all other details are 'hidden' on the reverse, making the bottle as simple and desirable as possible.
In addition to the complimentary 100ml bottles, 200ml versions are now available to buy at the Mama store and even come in a tasty little bespoke bag. But the best thing is that the product range is set to expand, with new scents and ingredients launching over the next year.
So if you're passing through Paris, Lyon, Bordeaux, Marseille, Istanbul or LA, why not drop in and let Mama treat you to a good scrubbing down.
Brand: Sweet Candy Company
Title(s): Sweet’s Taffy Twist
Agency: Struck, Salt Lake City, USA
Agency Website: http://struck.com
Creative Director: Peder Singleton
Designer: Peder Singleton
Illustrator: Russ Gray
Published: July 2013
Short rationale (optional): Seven years after we helped design the first Taffy Twist box for Sweet's Candy, they came back for a refresh—or more like a complete overhaul. The ask was to update the Twist line to have a more contemporary look where colour would play a much larger role. Sweet's wanted something that would not only demand attention on retail shelves, but also work well with the gift basket industry, which often times compiles products based on packaging and colour. With such a unique dieline, we decided to let the facets of the box play a large part in defining the design through bold coloured panels contrasting with stark white space. With three primary display panels, retailers can stack the boxes differently to create a striking presentation.
Brand: Mr Black
Title(s): Mr Black
Agency: Dale Bigeni, Sydney, Australia
Agency Website: http://www.dalebigeni.com
Illustrator: Dale Bigeni
Brand: Normann Copenhagen
Title(s): Normann Copenhagen Tea
Agency: Normann Copenhagen, Copenhagen, Denmark
Agency Website: http://www.normann-copenhagen.com
Photographer: Normann Copenhagen PR
Brand: The Great British Butcher
Headline and copy text (in English): Design By Day cooks up some tasty branding for The Great British Butcher
Agency: Design By Day, Manchester, UK
Agency Website: http://www.designbyday.co.uk
Creative Director: Angela Roche, Louise Gardner
Art Director: Louise Gardner
Illustrator: Louise Gardner, Rob Lomas, Jonathan Buschenfeld
Photographer: Andrew Brooks
Published: July 2013
Short Rationale (optional): The Great British Butcher is a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in 1976.
With the rising popularity of farm shops and gourmet butchers, we were tasked to build on the company's genuine British heritage cook up a brand and packaging that celebrates the tradition of the British butcher and communicates good, honest, quality for modern home cooking.
Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product's British heritage is communicated subtly through the logo, and the vintage-style typography gives a clear nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients.
A lot of time, effort and love had gone into crafting the perfect flavours and rubs, and we wanted this to come across through the packaging.
Agency: Africa, Brazil
Agency Website: http://africa.com.br
Executive Creative Director: Sergio Gordilho
Creative Director: Sergio Gordilho, Alexandre Prado, Eco, Moliterno
Art Director: Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando Drudi
Copywriter: Andre Pinheiro
Director of Photography: Pedro Conti, Tiago Hoisel
Additional Credits: Head of Digital: Eco Moliterno
Agency Producers: Rodrigo Ferrari, Patricia Gaglioni, Anderson Rocha
Planning: Ana Paula Cortat, Marcia Neri Rosenberg, Marcos Blinder
Director: Pedro Conti, Tiago Hoisel, Derek Hemriques
Executive Producers: Guilherme Proenca, Michael Bengtsson
Title(s): Primark Denim Co.
Headline and copy text (in English): Primark Denim Co. Campaign
Agency:The One Off, London, UK
Agency website: http://www.theoneoff.com
Published: July 2013
Short rationale (optional): Launched in store the new Primark Denim Co. campaign captures the very essence of the Denim Co. brand. Featuring the campaign line Rhythm + Blue the creative uses iconic photography to show models across all age ranges wearing core denim pieces from the Primark range. As an integral part of the campaign a digital version has been created for in-store and online which features music from up and coming band The Struts. The models were filmed “rocking out” to the music, with the younger members of the cast enjoying the use of guitars and drum kits!
Brand: Hugo’s Hot Sauce
Headline and copy text (in English): It’s On Fire
Agency: Page 84 Design, Vancouver, Canada
Agency Website: http://www.turntopage84.com
Creative Director: Jag Nagra
Art Director: Jag Nagra
Copywriter: Jag Nagra
Illustrator: Jag Nagra
Photographer: Jag Nagra
Short Rationale (optional): Hugo's Hot Sauce was a self-initiated study in brand, illustration, and packaging design.
Brand: Texas Joe’s
Title(s): Brand identity, packaging, website
Agency: Studio Norse, Edinburgh, Scotland
Creative Director: Simon Shaw
Art Director: Simon Shaw
Designer: Julia Kibble
Copywriter: Simon Shaw
Illustrator: Hatch Show Print (Nashville, USA)
Additional Credits: Client Services Director: Julia Macleod
Published: August 2013
Short Rationale (optional): Following a three‐way transatlantic pitch, Norse were chosen to create a brand identity for Original Jerky Co’s leading product, Texas Joe’s. Packaging and website design completed the project in preparation for brand and product launch in August 2013.
The logo from Texas Joe's was created by ByVolume.
Brand: Miel Nahuel
Title(s): Honey Products.
Agency: Juan José Marnetti, Mendoza, Argentina
Agency website: http://www.behance.net/juanjomarnetti
Creative Director: Juan José Marnetti
Art Director: Juan José Marnetti
Illustrator: Juan Pablo Martinez
Photographer: Maira Garcia
Published: June 2013
Short Rationale (optional): A particular graphic style was created, mixing both modern and vintage elements. This was achieved through the use of different typographies, colors and illustrations, creating a unique and elegant system, which stands out and draws the consumer’s attention.
Brand: Smokefree South West
Title(s): Wise-up to Roll Ups, Blindness, Dementia, Tumour
Headline and copy text (in English): - New outdoor creative - Hand rolling tobacco is as bad for you as ordinary cigarettes
Agency: Bray Leino, Devon, Bristol, London, UK
Agency website: http://www.brayleino.co.uk
Executive Creative Director: Jon Elsom
Creative Directors: Kev Yull & Chris Badley
Copywriter: Chris Badley
Illustrator/Typographer: Mike Osborne
Additional credits: James Robertson, Mike Osborne
Published: Aug 2013
Short rationale (optional): Roll ups are inordinately popular among smokers in the South West, and many roll up smokers puff away under the misapprehension that they are less harmful than their pre-rolled cousins. In fact they are every bit as nasty; a message that this campaign delivers clearly.
You will be sent a verification email. Click on the link in the email to post your comment.