PepsiCo Italy unveils Beyoncé packaging with Rexam
PepsiCo Beverages Italy has teamed with Rexam to create a bottle promoting the soft drink brand’s partnership with Beyoncé.
The limited edition aluminium Pepsi Beyoncé bottle is printed with the distinctive PepsiCo colours red and blue on a silver background.
Barbara Saba, CSD marketing and engagement channel manager for PepsiCo Beverages Italy, said: “We work collaboratively with Rexam to develop creative solutions that not only support our products from a technical perspective, but add value to our marketing messaging. The can and in particular the FUSION aluminium bottle is so much more than Pepsi packaging, it communicates our brand vision to the end consumer.”
The bottle will be on sale until December 2013.