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Google and Facebook to account for half of the expected £6.1bn digital ad spend in 2013

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By Ishbel Macleod, PR and social media consultant

August 28, 2013 | 2 min read

Google is set to account for 43 per cent of all UK digital ad revenues, up from 41.9 per cent in 2012, research from eMarketer has found, with Facebook to account for five per cent of ad spend.

Between the pair, their ad revenues will account for nearly half of the £6.1bn ($9.63bn) expected in spending this year.

By 2015, eMarketer expects Google and Facebook to make up 56.8 per cent of the overall UK display ad market, with Google taking a widening share of the total. This year, it is predicted that Google will account for nearly a quarter of all UK digital display ad spending this year, while Facebook will contribute a further 20.2 per cent to the total.

Mobile advertising has been described as a ‘major driver’ of revenue for both Google and Facebook, with eMarketer estimating mobile advertising spending in the UK will reach nearly £1bn (close to $1.59bn) this year, accounting for 16.5 per cent of digital ad spending.

By 2017, it is predicted that mobile will account for almost half (44.4 per cent) of digital ad spending and nearly a quarter of all ad spending in the UK.

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