Crabbie's ginger beer to sponsor Grand National

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By The Drum Team, Editorial

August 28, 2013 | 1 min read

Crabbie's has been announced as the new sponsor of horse racing's Grand National in a three-year deal.

The ginger beer maker replaces John Smith's, which had sponsored the famous Aintree race from 2005 to 2013.

As well as the Crabbie's Grand National, the brand will also receive naming rights for the two other races during the Grand National meeting: the Crabbie's Fox Hunters' Chase and the Crabbie's Topham Chase.

It will also be able to offer ginger beer and cider products exclusively at the event for the three years of its contract.

Race organisers said the deal means they will be able to offer a £1m purse for the first time.

"The Grand National is a unique race with massive global reach and represents a perfect partnership for Crabbie's and our UK and international ambitions," said Peter Eaton, deputy chairman of Crabbie's owner Halewood International.

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