One Direction have revealed the TV ad accompanying the launch of their debut fragrance ‘Our Moment’.
Fellow X Factor alum Diana Vickers provides the soundtrack to the ad, with a cover of the Sound of Music classic ‘My Favourite Things’.
The ad features the boy band sniffing influences of the scent - wild berries, pink grapefruit, jasmine petals and freesias.
Despite only being released at the weekend, pre-orders have seen a waiting list set up for fans looking to get their hands on the latest piece of One Direction merchandise.
The latest launch from 1D comes ahead of their 3D movie debut which is set to hit screens at the end of the month.