Cadbury Dairy Milk Pebbles debuts with packaging designed by Taxi Studio
Mondelez International has approached Taxi Studio to create the packaging design for new launch Cadbury Dairy Milk Pebbles.
Once the brand’s positioning was agreed, Taxi Studio was tasked with providing packaging ideas for the new product to be submitted to research. The initial design resonated with consumers, and remains largely unchanged from the final round of research.
Brand manager for Cadbury Bitesize, Sally Barton, said: “We’re over the moon with the Pebbles design – the concept lends itself to remarkable activation potential, which Taxi brought to life in abundance for our internal launch to our sales teams. We’re extremely excited and proud to add this new product to our portfolio."
Ryan Wills, creative director at Taxi, added: “Given the timescales, the team came together and generated lots of great ideas. Being inspired by the ‘joy of togetherness’, we quickly brought the ideas to life in compelling ways - we really relished the challenge.”
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Taxi Studio
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