32Red partners with Bologna FC as it looks to expand brand in Italy
British casino brand 32 Red has partnered with Bologna FC, becoming an official sponsor for the 2013/14 and 2014/15 seasons.
The online casino is looking to expand its brand in Italy, where it has been licensed since November 2012.
The deal includes both on and offline co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club website.
"We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs,” said Ed Ware, 32Red CEO.
“Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy."
The Drum is awaiting confirmation from Red32 on the financial terms of the deal.