The Drum Awards for Marketing - Extended Deadline

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By Gillian West | Social media manager

August 25, 2013 | 1 min read

Coca-Cola has offered fans the chance to win 3D printed miniature figurines of themselves in a bid to promote the launch of its new mini bottles in Israel.

The 'Mini-Me' campaign invited fans to download a Coca-Cola app to create their mini-me, picking the outfits, objects and backgrounds.

Winners were then invited into Israel's Coca-Cola lab to have a 3D body scan before being rewarded with their own 3D print out.

Coca-Cola Mini

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