Dacia kicks off football-based social media campaign
Dacia, the Renault-owned car marque, has today unveiled a social media campaign, created by Publicis UK, which aims to attract football fans by plugging into the transfer window gossip.
The Twitter page for Dacia, managed by Manning Gottlieb OMD, will use the tag #youdothemaths to promote the affordability of the car, while posting real time tweets about daily news items and gossip around the football transfer window.
Jason Cobbold, Publicis London deputy managing director, said: “Few brands can claim to own the conversation around value for money in the way that Dacia, with its ultra low price point, can. We want to spread the word in an amusing and conversational way, encouraging debate and discussion around what is ‘good value’. The football transfer window is the beginning of this journey.”
Activity will run for three weeks.
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Manning Gottlieb OMD
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