22 August 2013 - 10:48am | posted by | 0 comments

Yahoo surpasses Google in share of US web traffic for the first time since 2011

Yahoo surpasses Google in share of US web traffic for the first time since 2011Yahoo surpasses Google in share of US web traffic for the first time

Yahoo has achieved a significant psychological coup after it got one up on its dominant tech rival Google by beating it in the share of US web traffic for the first time since 2011.

Stats compiled by ComScore show that the firm outpaced the search giant for traffic in July, bolstering new chief executive Marissa Meyer who has been busily undertaking an acquisition spree and garnering column inches.

Amongst these purchases are Flickr and Tumblr, the latter of which changed hands for a reported $1bn and whose stats weren’t counted by ComScore – reducing Yahoo’s lead.

Yahoo saw a 20 per cent rise in traffic last year to hit 196.8 million visitors in July, versus 192.3 million for Google.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...

Wigmore Hall

19/05/2015
BRIEF Having worked with Wigmore Hall in the past, we were...

172% increase in non-brand profit year-on-year for Virgin Holidays

19/05/2015
Virgin Holidays is the largest transatlantic tour operator...